Wendy Covey


WendyWendy is a talented, experienced marketing leader who has a passion for helping companies and organizations make the most of every marketing dollar they spend. Her work often involves building integrated, custom marketing plans built around specific goals, and inspiring team members to deliver quality, innovative work that produces tangible results. She is proud of the TREW Crew's many achievements based on integrated marketing programs, which have led to accolades such as the Gold MarCom Award for a Promotional Campaign, and top B2B Agency in 2012.

Wendy is often at the helm of demand generation programs focused on web, search, e-mail, webcasts and events. Always seeking a more organized process or streamlined approach, she works within TREW as well as with clients to ensure marketing programs are built upon a solid foundation, can be executed efficiently, and repeated without reinvention. She is known for her collaborative approach, resourcefulness, and marketing expertise.

Prior to co-founding TREW Marketing, Wendy spent much of her career building and producing successful global marketing, events and services programs as part of the National Instruments marketing leadership team. As Senior Leader of the NI Global Software Services business, Wendy developed a corporate vision for services, created new service offerings and established global policies and an underlying delivery infrastructure. As Global Events Manager, Wendy oversaw NIWeek, an annual global user conference, in addition to the NI webcast, trade show and seminar programs. As the North America Marketing Communications Manager, Wendy led a team of region-specific marketing specialists and built a tight-knit relationship with Field Sales to meet local lead generation goals.

Raised in a family of educators, Wendy is passionate about education issues, particularly in the areas of STEM and early childhood development. She holds a Bachelors Degree in Journalism and Marketing from Texas A&M University. Wendy enjoys outdoor sports with her family, often coaching youth teams, and competing in fishing tournaments. She proudly holds a Texas fishing record.


National Instruments Executive Award
National Instruments Marketing Excellence Award
National Instruments Spirit Award

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