Wendy Covey

COO and Co-Founder

WendyWendy is a talented, experienced leader at the helm of business and services strategy, operational management, and new client acquisition for TREW. She directs TREW's leadership team to achieve short and long-term goals, and is adept at prioritizing and removing obstacles along the way. Under Wendy's financial and operational leadership, TREW has grown revenue and been profitable every year since the company's self-financed beginnings in 2008. 

Drawing upon her friendly, gregarious personality, Wendy enjoys meeting prospective clients, diving in to understand their needs, and assembling the right mix of TREW talent to accomplish client goals. She is continually evolving TREW's service model and offerings, ensuring we evolve with their growing client needs. Wendy is proud of TREW's high marks we've achieved in satisfaction and strong customer retention.

Prior to co-founding TREW Marketing, Wendy spent much of her career building and producing successful global marketing, events and services programs as part of the National Instruments marketing leadership team. As Senior Leader of the NI Global Software Services business, Wendy developed a corporate vision for services, created new service offerings and established global policies and an underlying delivery infrastructure. As Global Events Manager, Wendy oversaw NIWeek, an annual global user conference, in addition to the NI webcast, trade show and seminar programs. As the North America Marketing Communications Manager, Wendy led a team of region-specific marketing specialists and built a tight-knit relationship with Field Sales to meet local lead generation goals.

Wendy enjoys outdoor adventures with her family exploring the Texas Hill Country wildlife, coaching youth teams, and competing in fishing tournaments. Raised in a family of educators, Wendy is passionate about education issues, particularly in the areas of STEM and early childhood development. She holds a Bachelors Degree in Journalism and Marketing from Texas A&M University.


Wall Street Journal's Ten Most Innovative Entrepreneurs in America - awarded to Wendy and TREW co-founder Rebecca Geier
Top B2B Marketing Agency
Texas Fishing Record
National Instruments Executive Award, Marketing Excellence Award, Spirit Award

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