Marketing Resources

Smart Marketing for Engineers: Build Your Foundation

This ebook provides a guided approach to building your marketing foundation, from company positioning to marketing planning.

  • Position and Plan - Start Here for Best Results
  • Your Website - Where Engineers Go First
  • Content Is King
  • Search Marketing - Get Googlized
  • Direct Marketing - Convert Your Leads to Sales

In-Depth Case Study: TREW Marketing Unveils the Secrets of Its Own Marketing Strategy

How TREW Achieved 50% Revenue and 150% Lead Growth in One Year

  • Building a foundation
  • Getting found and driving traffic
  • Using content to generate demand
  • Engaging and nurturing prospects over time

Website Checklist - Evaluate Your B2B Technical Website

15-point Evaluation on the Most Critical Elements Needed for Your Website

  • Clean home page designs and intuitive navigational paths
  • Landing pages that convert visitors to leads
  • Compelling, succinct, and up-to-date content
  • On-page SEO actions to get found by your audience

Inbound Marketing: 5 Keys to Generating Leads on Your Website

Understanding Inbound Marketing and What it Means for Your Marketing Plan

  • Search engine optimization
  • Blogging and social media
  • Web lead generation
  • Lead nurturing programs

Survey Report: 3 Must-do's for Reaching Technical Audiences

Learn How Engineers and Scientists Want to be Reached

  • How engineers stay informed
  • Search marketing for engineers
  • Tapping into social media

TREW Talks: Webinars on Demand

How Many Leads Do You Need? Calculate Leads-to-Revenue in 3 Minutes - See more at:

3-Step Process to Create Marketing Engineers Love: This in-depth, 25-minute webinar hosted by TREW CEO and Co-Founder Rebecca Geier outlines the three steps you should take when creating your marketing strategy for engineers, including what type of content to create, and when and how to share it. Watch the Webinar Now

Calculate Leads-to-Revenue in 3 Minutes: In this quick tutorial, you'll learn to evaluate how your revenue objective defines the number of customers needed, how many leads it takes to create one customer and how much web traffic you'll need to reach your lead goals.  Watch the Video Now

How to Get Started with Search Advertising: This TREW Talk guides you through how to develop and implement a search advertising campaign, targeted to a technical audience, that increases web traffic and generates leads. Watch the Webinar Now

How to Build an SEO Keyword Strategy: SEO is not just about generating traffic to your site but generating the right traffic to the right area of your site. In this TREW Talk, we review the the the key elements of SEO and how to get started with keyword research. Watch the Webinar Now

Case Studies: In this TREW Talk, we provide you with a free crash course in building lead-generating case studies that will build credibility for your products and services. Watch the Webinar Now

Smart Marketing Blog

Updated weekly, Smart Marketing blog is your source for marketing trends and practical advice for improving your B2B technical marketing efforts. Topics include tips to develop compelling content, improve SEO, launch new products/services, and enhance website usability. Read Blog