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Alfamation

Founded in 1991, Alfamation brings their scientific passion and knowledge to challenge the traditional approach to functional test applications. They bring a creative approach to creating products and systems that solve applications in the automotive, consumer electronics, RF/wireless and medical industries.

As a preferred vendor of Fortune 1000 companies around the world, Alfamation customers include some of the most well-respected brands in engineering.

Alfamation partnered with TREW Marketing to create a branding and communications strategy as several entities came together into one brand and serve as their Virtual Marketing team to plan and execute all marketing activities.

Deliverables

• Branding brain
• Company logo and brand guidelines
• Branding treatment for other online/offline materials
• Product logo creation
• Creative guidance for software GUI, hardware packaging
• Mission statement and tagline
• Core company and product positioning, messaging
• Marketing strategy and target audience definition
• Website redesign
• 12-month marketing plan organized by targeted, integrated campaigns
• Strategic partner marketing planning, management
• Ongoing marketing execution — PR, events, content, partner marketing coordination, etc.

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