Product Launch Plan

Launching a product presents a unique opportunity to build and strengthen your brand, generate leads and drive sales. Having a smart and creative launch plan is a critical step to successful entry into a market.

TREW's product launch plan services include

  • Launch Strategy
  • Branding and Positioning
  • Integrated Activity Plan

TREW Develops Customized Plans That Deliver Results

Our product launch plan is customized to

  • Prioritize your marketing investment using the most effect media channels
  • Ensure the right blend of media channels from online/search advertising and technical web content to social media and PR
  • Deliver results in the form of search rankings, lead capture, increased web traffic, greater market awareness

As your product launch investment begins to deliver results, and activity and demand increase from your prospects and customers, you must ensure a solid, holistic corporate marketing plan is in place to sustain this investment. For more information, visit our Marketing Planning services page.

To learn more about how to position your product in the marketplace, read Smart Marketing for Engineers: Product Launches