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SERVICES

Marketing Strategy
- Annual Marketing Planning
- Product Launches
- Marketing Audits

Brand Marketing
- Brand Positioning and Messaging
- Targeted Messaging
- Rebrand and Acquisition Marketing

 

 

Content Marketing
- Content Planning
- Content Development
- Content Programs

Marketing Automation
- HubSpot Onboarding + Training
- Integrate HubSpot With Your CRM
- HubSpot Audits + Optimization

 

Engage Engineers., Integrators., Technical Buyers.

Build Trust and Grow Your Business

 

A Strategy-First B2B Marketing Agency

 

Since 2008, we've partnered with engineering and technology companies to build marketing foundations with differentiated brand messaging, drive engagement with content plans, and generate new opportunities through insightful research, unrivaled industry expertise, and detail-oriented execution.

 

Engineering Audiences Are Our Specialty

 

We work exclusively with companies marketing to engineers in industries ranging from embedded design to control and automation.

 

Industry Expertise

 

The TREW Crew

 

Our team is full of technical marketing experts who are either engineers or have spent their careers working with engineers.

We advise clients based on proven results through engagements with hundreds of technical companies. 

 
2023 TREW Marketing Team
 

Our Proven Process

 

Your solutions are data-driven, highly targeted, and extremely nuanced – your marketing agency should be too. Our technically-minded team has developed proven processes to help organizations communicate the power of their intricate technology.

 
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Insight to Drive Your B2B Marketing Strategy

 

Our State of Marketing to Engineers Report helps you understand technical buyer behavior, from preferred information sources and favorite social media channels to which types of content they value most.

SeekingAnswers_Pg8

46% of engineers say they usually review at least 6 pieces of content as part of their vendor consideration process. 

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Content Slider (Beta)

Learn tips & tricks on how to use the all-new Content Slider module here.  Have feedback on an awesome feature we should add to this module or discover a bug? Pop right over here to submit your ideas.

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Content Slider (Beta)

Learn tips & tricks on how to use the all-new Content Slider module here.  Have feedback on an awesome feature we should add to this module or discover a bug? Pop right over here to submit your ideas.

temp-image-high-five

Content Slider (Beta)

Learn tips & tricks on how to use the all-new Content Slider module here.  Have feedback on an awesome feature we should add to this module or discover a bug? Pop right over here to submit your ideas.

 

Insight to Drive Your Marketing Strategy

 

Our State of Marketing to Engineers Research Report helps you understand technical buyer behavior, from preferred information sources and favorite social media channels to which types of content they value most.

SeekingAnswers_Pg8

While searching online, 43% of engineers filter through at least 5 pages of search results to find the information they're looking for.  

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53% of engineers say they usually review at least 5 pieces of content as part of their vendor consideration process. 

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46% of engineers prefer weekly newsletters, while 31% prefer a monthly cadence.

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Consistent with 2022, 51% of engineers prefer their initial sales interaction to happen via email.

 

Trusted by Technical Brands

 

 We've worked with 100+ engineering clients to create marketing strategies, build brands, and execute content plans to support and grow their organizations. 

TREW Case Study_Circle Frame Headshot_Melissa Geertz

"We were impressed by TREW's deep understanding of both industrial automation and the specific challenges faced by our industry. Their expertise was invaluable during the content development process, as they were able to translate complex technical concepts into clear, engaging content that's on brand and resonates with our target audience. The marketing automation tools they implemented have streamlined our marketing efforts allowing us to reach a wider audience with greater efficiency."

 

Melissa Geertz | Senior Vice President, Marketing | Gray, Inc

TREW Case Study_Circle Frame Headshot_Andy Bax

"In each area DRD engaged with TREW, from rebranding to HubSpot implementation, we worked with a specialist on staff with the expertise to guide us through the process and ensure success. Many thanks to the entire TREW team!"

 

Andy Bax | COO | DRD Technology

TREW Case Study_Circle Frame Headshot_Michele Feria

"Infinitum's partnership with TREW is invaluable. Their insights, creativity, and collaborative spirit has propelled our marketing activities to the next level. As we continue to scale, they have remained steadfast in their support, adapting and evolving with us every step of the way. "

 

Michele Feria | Director of Product Marketing | Infinitum

TREW Case Study_Circle Frame Headshot_Rachel Siegel

"This is the third rebrand/new site I've been part of and the first to launch on time and without any major hiccups. That speaks volumes for the TREW team."

 

Rachel Siegel | Operations Manager | Stelo

TREW Case Study_Circle Frame Headshot_Iannick Monfils

"Engineers in the photonics industry are searching for real information that helps them solve problems, not traditional marketing materials. We were impressed that the team at TREW Marketing was able to take the highly technical information we provided and develop detailed content that strikes the right balance of being technical and informational."

 

Iannick Monfils | CTO | Quantifi Photonics

TREW Case Study_Circle Frame Headshot_Ansys_Rich Goldman

"TREW Marketing helped our corporate and product marketing teams align on foundational marketing principles with common vernacular, planning, content framework, and metrics. They are our go-to partner for business unit content planning and writing across the organization."

 

Rich Goldman | Director of Product Marketing | Ansys

TREW Case Study_Circle Frame Headshot_Jeff Gray

"The approach TREW used helped us to pause, take a step back and evaluate which direction to go as far as naming, messaging, visual elements, and our new website. We were able to execute a rebranding with strategy -- streamlining into one brand with a strong message able to grow with us in the coming decades."

 

Jeff Gray | CEO | Genuen

TREW Case Study_Circle Frame Headshot_Titus Crabb

"We've worked with a few different marketing firms in the past, but partnering with TREW Marketing has been a game changer. TREW not only knows our system integration business, they understand our technical B2B buyers and have proven success reaching them. By partnering with TREW, we have fully embraced inbound marketing and now have inbound leads filling our sales and marketing funnel."

 

Titus Crabb | President | Vertech

TREW Case Study_Circle Frame Headshot_Peter Matthews

"We’ve been lucky to have access to a team of writers who write about technology. They come to the task with a nuts and bolts understanding of the topic."

 

Peter Matthews | Sr. Technical Marketing Manager | Knowles Precision Devices

TREW Case Study_Circle Frame Headshot_Keith Sugawara

"For years, TREW has been our go-to marketing partner, serving as an advisor and helping us execute our inbound marketing program and partner marketing efforts."

 

Keith Sugawara | CEO | Silex Technology

Keith Flaherty
"This project provided us with a clear brand direction and positioning for Hallam-ICS to utilize for years to come. We strongly believe that our success lies 50% in our technical expertise and 50% in building strong relationships. TREW was able to perfectly capture this philosophy in our new branding. 'Inspired Engineering' resonated with the team from the start and will be an on-going theme for all of our services."
 
 
Keith Flaherty | President | Hallam-ICS
 

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