5 min read
Wendy Covey: 2/14/24 1:10 PM
The 2024 State of Marketing to Engineers research report, jointly produced by GlobalSpec and TREW Marketing, arrived with a bang. To dive deeper into the findings, we hosted a live webinar, attracting 790 marketing, sales, and engineering...
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4 min read
Wendy Covey: 11/14/23 8:30 AM
Recently, Elektor and TREW Marketing released the 2023 Decoding Engineer Preferences research report based on a survey of over 1,200 engineers and...
4 min read
Wendy Covey: 9/5/23 10:30 AM
If you've ever had the responsibility of marketing to an engineer or other highly technical buyer, then you've probably heard some variant of "My...
3 min read
Wendy Covey: 3/1/23 7:03 PM
Why should you consider outsourcing your marketing? There are many good reasons but most of them come down to dollars and expertise. Unlike sales,...
10 min read
Wendy Covey: 1/24/23 10:00 AM
Recently, GlobalSpec and TREW Marketing released the 2023 State of Marketing to Engineers research report. As always, we hosted a live webinar to...
5 min read
Wendy Covey: 1/17/23 10:41 AM
We live in an era characterized by endless information, data, and analytics. Marketers often have access to advertising or CRM database metrics that...
3 min read
Wendy Covey: 7/12/22 10:07 AM
You’ve put in the countless hours to perfect your product, and worked hard to develop an effective product launch plan. You’re almost ready to...
3 min read
Wendy Covey: 6/7/22 10:00 AM
In the early days of digital media, using national or global news to bring awareness to your brand was seen as a hallmark of a sharp marketing...
4 min read
Wendy Covey: 3/22/22 10:00 AM
Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees were primarily executives and salespeople (with a...
4 min read
Wendy Covey: 1/5/22 9:00 AM
There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable resource for the industry they serve, a catalyst...
3 min read
Wendy Covey: 10/26/21 10:00 AM
One of the most interesting phenomena we encounter with our clients is the realization that what their customers value most about their products or...
4 min read
Wendy Covey: 7/6/21 9:32 AM
According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is growing at a compound average growth rate of 20%" with...
3 min read
Wendy Covey: 6/22/21 10:02 AM
Time is money. This popular colloquialism becomes painfully obvious to business leaders who gather their sales and marketing teams for alignment...
2 min read
Wendy Covey: 8/14/18 10:00 AM
Talented salespeople are highly valuable resources for your company, and you want to ensure that every hour they spend is applied in the most...
2 min read
Wendy Covey: 7/3/18 8:55 AM
Seeking out a marketing partner that focuses on creating successful campaigns to engineering audiences can be a daunting task. If you’ve never worked...
