5 min read
Morgan Norris: 4/5/22 1:00 PM
To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical audience.
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4 min read
Jennifer Dawkins: 3/30/22 10:51 AM
Engineers are savvy buyers, investing significant time to research multiple companies and solutions ahead of making a purchasing decision. With a...
4 min read
Wendy Covey: 3/22/22 10:00 AM
Recently I attended the Electronics Representatives Association (ERA) conference, whose attendees were primarily executives and salespeople (with a...
5 min read
Erin Moore: 3/16/22 10:00 AM
Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and that buyers consume 16 sales assets on average before...
3 min read
Lee Chapman: 2/18/22 10:00 AM
While most companies were suddenly forced to experiment with remote work in recent years, we were fortunate to continue business as usual, having...
4 min read
Wendy Covey: 1/5/22 9:00 AM
There’s a lot of pressure on corporate leaders to also be thought leaders — to be a knowledgeable resource for the industry they serve, a catalyst...
3 min read
Jennifer Dawkins: 11/17/21 9:00 AM
While account-based marketing (ABM) is not a new concept, the limitations the pandemic has placed on traditional marketing tactics combined with...
4 min read
Jamie Tokarz: 11/10/21 9:00 AM
Web writing is unique compared to writing other types of technical marketing content such as white papers, case studies, or even blog posts. Instead...
3 min read
Wendy Covey: 10/26/21 10:00 AM
One of the most interesting phenomena we encounter with our clients is the realization that what their customers value most about their products or...
5 min read
Jamie Tokarz: 9/28/21 10:00 AM
As a technical writer, you are likely intimately familiar with the task of writing about a topic where you have no formal education or real-world...
3 min read
Morgan Norris: 8/18/21 10:00 AM
Recently, we shared how to create messaging for thought leadership. Once you’ve defined your platform and message, you can use your messaging in...
3 min read
Morgan Norris: 7/21/21 10:00 AM
For engineering companies seeking to boost brand marketing and gain brand awareness, having a strong public spokesperson is essential. The right...
4 min read
Wendy Covey: 7/6/21 9:32 AM
According to the Nielsen Podcast Listener Buyer Power database, "the total podcast audience is growing at a compound average growth rate of 20%" with...
3 min read
Wendy Covey: 6/22/21 10:02 AM
Time is money. This popular colloquialism becomes painfully obvious to business leaders who gather their sales and marketing teams for alignment...
4 min read
Erin Moore: 3/30/21 11:00 AM
After Google, YouTube is the world’s second largest search engine and the second most trafficked website. This means if you're not promoting and...
5 min read
Jamie Tokarz: 1/26/21 10:00 AM
Based on our research, the need for video in B2B marketing to engage with your audience is clear. As a result, you’ve decided to incorporate video...
1 min read
Morgan Norris: 11/17/20 10:00 AM
Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee joins CEO and Co-Founder, Wendy Covey, to scale the...
6 min read
Lee Chapman: 9/15/20 10:00 AM
The way you structure your B2B marketing team is a crucial decision that can greatly impact the success of your engineering company.
3 min read
Erin Moore: 9/1/20 10:00 AM
As a B2B company, you've probably heard about marketing automation. In order to determine if you should make the investment, we should clear up what...
1 min read
Morgan Norris: 5/5/20 11:30 AM
Austin Woman magazine recently featured TREW Marketing CEO, Wendy Covey, as a Woman to Watch in their May 2020 issue. A staple in the engineering...
8 min read
Lee Chapman: 1/28/20 10:00 AM
Rebranding occurs when a company decides to change a significant element of its brand, and is typically necessary when a company is involved in a...
5 min read
Morgan Norris: 1/21/20 10:00 AM
Before joining the TREW Crew, many of us spent years working in-house as solo marketers. When you’re responsible for all the marketing tasks for a...
7 min read
Erin Moore: 1/14/20 10:00 AM
Email marketing has been in use since the late 1970s, and email as a communication form is actually close to 50 years old. Over time, the use of...
3 min read
Morgan Norris: 12/5/19 2:00 PM
Creating high quality, helpful content at a regular cadence is key to generating inbound leads for your technical business. Case studies and white...
1 min read
Lee Chapman: 11/26/19 10:00 AM
Going to market with only a set of ideas about how to attract and engage your target personas and grow leads and revenue for your business can be a...
2 min read
Lee Chapman: 10/22/19 10:00 AM
A marketing plan is a roadmapthat documents your marketing goals, audiences, initiatives, tactics, budget, and expected results. A good marketing...
3 min read
Morgan Norris: 8/22/19 10:00 AM
You’re in the middle of content calendar creation and ready to start marketing to engineers and assigning subject matter experts (SMEs) and writers...
3 min read
Jennifer Dawkins: 7/23/19 10:00 AM
Having diverse content types to attract and engage your personas through their buyer’s journey is key to the success of any content marketing program...
2 min read
Erin Moore: 6/18/19 11:48 AM
The process of cold calling is one that has been dreaded by both marketers and potential customers for years.Thankfully, this practice is becoming...
5 min read
Erin Moore: 5/28/19 10:00 AM
We like to say that developing your website redesign strategy is like architecting a blueprint before you build a house. You need to fully understand...
3 min read
Julia Holliday: 5/14/19 10:00 AM
From blog posts to case studies, B2B social media marketing is an easy and strategic method to promoting your content. However, to successfully...
4 min read
Morgan Norris: 2/14/19 10:00 AM
Public relations (PR) is becoming increasingly vital for B2B engineering companies looking to expand brand awareness beyond their owned channels....
4 min read
Julia Holliday: 10/2/18 10:03 AM
Your brand identity says a lot about your company. It can tell people your name. It can help to convey your company’s values. It can even illustrate...
2 min read
Wendy Covey: 8/14/18 10:00 AM
Talented salespeople are highly valuable resources for your company, and you want to ensure that every hour they spend is applied in the most...
2 min read
Wendy Covey: 7/3/18 8:55 AM
Seeking out a marketing partner that focuses on creating successful campaigns to engineering audiences can be a daunting task. If you’ve never worked...
5 min read
Erin Moore: 6/12/18 10:00 AM
Workflow automation is an essential feature of marketing automation that can be intimidating to implement. However, with careful planning and...
4 min read
Erin Moore: 5/17/18 10:00 AM
Since its introduction in 2018, GDPR has had a significant impact on how companies collect and use personal data of European Union (EU) citizens. It...
6 min read
Erin Moore: 6/8/11 3:09 PM
Staying top-of-mind with prospects and customers is a challenge all engineering companies face. Email newsletters are a great way to maintain a...
