9 min read
Kara Moon: 9/18/24 10:00 AM
HubSpot's CRM and marketing platform is a powerhouse for engineering companies, but sometimes you need that extra something to truly optimize your...
4 min read
Kara Moon: 6/25/24 10:00 AM
If you’re like most companies, your website has seen a significant drop in traffic in the past couple years. You used to get a steady stream of...
4 min read
Kara Moon: 6/11/24 10:00 AM
Imagine this: you have a powerful engine under the hood of your car (Salesforce), but the dashboard (your marketing automation platform) is clunky...
2 min read
Erin Moore: 11/8/22 10:00 AM
What will your marketing team look like six months from now? A year from now? How many people will you add? What new tools, systems, and data will...
5 min read
Erin Moore: 3/16/22 10:00 AM
Based on our research, we’ve found that more than 50% of the buyer’s journey happens online and that buyers consume 16 sales assets on average before...
3 min read
Erin Moore: 9/1/20 10:00 AM
As a B2B company, you've probably heard about marketing automation. In order to determine if you should make the investment, we should clear up what...
7 min read
Erin Moore: 1/14/20 10:00 AM
Email marketing has been in use since the late 1970s, and email as a communication form is actually close to 50 years old. Over time, the use of...
5 min read
Erin Moore: 6/12/18 10:00 AM
Workflow automation is an essential feature of marketing automation that can be intimidating to implement. However, with careful planning and...
4 min read
Erin Moore: 5/17/18 10:00 AM
Since its introduction in 2018, GDPR has had a significant impact on how companies collect and use personal data of European Union (EU) citizens. It...
6 min read
Erin Moore: 6/8/11 3:09 PM
Staying top-of-mind with prospects and customers is a challenge all engineering companies face. Email newsletters are a great way to maintain a...
