Integrating AI into Your B2B Marketing Strategy
Stay ahead of the curve as SEO and AI advance - learn to maximize generative tools for greater productivity and a differentiated multi-channel presence.
Attendee Takeaways:
- An overview of the quickly changing AI-powered Martech landscape
- Examples of how to use generative AI tools to save time, and what you should not use them for
- How generative AI tools are changing the makeup of content teams
- The evolution of search behavior and search platforms, and where to shift your marketing priorities to be found
- How optimizing for LLMs differs from traditional SEO
BUILDING AND MEASURING BRAND AUTHORITY
Learn what forces are shaping B2B technical marketing today and discover how you can expand brand leadership, leverage technology to grow faster, and create unique experiences for buyers.
Attendee Takeaways:
- New research around technical buyers how they search, what they're looking for, and when they want to engage
- How to create a brand strategy to emphasize brand differentiation, grow thought leadership, and share an authentic human voice
- Tried and true ways to grow and measure brand authority
- Using voice of customer insights to better understand what your target audiences truly care about
- Content marketing table stakes you can't leave behind when targeting technical audiences and tips for improving them
OPTIMIZING YOUR MARKETING + SALES PROCESSES IN HUBSPOT
Master marketing automation with best practices for utilizing new features, use cases, integrations, emerging AI, and evolving strategies.
Attendee Takeaways:
- 5 Best practices + features to use in any marketing automation tool
- HubSpot Marketing and Sales use cases
- Useful integrations with other key marketing/sales tools
- What's coming in HubSpot AI
- Growing with HubSpot: Getting Started vs Year 3+
Leveling Up Your Content Plan
Develop your content plan using our proven step-by-step approach - with a focus on your objectives and associated success metrics to prove return on investment.
Attendee Takeaways:
- Identify your current marketing strengths and weaknesses while considering significant trends happening in your industry
- Create your primary buyer persona, a representation of your ideal customer
- Build the key themes and sub-topics that will be of interest to your audience
- Plan your content based on your themes, topics, and sub-topics
- Develop a content marketing scorecard to measure success
Developing Authentic Personal Brands
People want to interact with people, not faceless company brands, and the people representing the company are your staff.
Attendee Takeaways:
- Define their personal brands in a way that's authentic to their strengths
- Express and live their personal brands in a way that helps engage customers and best represent your corporate brand.
- Understand best-in-class personal branding and provide tactical dos and don'ts.
- Build a plan to evangelize and live and implement their personal brands
This master class is great for technical sales teams frequently interacting with external audiences, growing engineering companies with employees eager to be known and needing direction, and multi-level teams looking to gain thought leadership.
Industrial Marketing Summit is the premier gathering for industrial marketers — organized for and by the industrial marketing teams at CADENAS PARTsolutions, TREW Marketing and Gorilla 76.
Join some of the most innovative marketers in engineering, manufacturing and technical industries on February 26-28, 2025 in Austin, TX to connect with peers, level up your program, advance your career and grow your business.
