Content Marketing, Engineered

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Getting Personal: When Authenticity is a Winning Sales Strategy

Wendy Covey: 11/14/24 11:06 AM

Scroll through Rob Brunson's LinkedIn profile and you'll see a variety of personal and professional posts - from memes to personal and emotional...

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Marketing Insights from Gardner's Industrial Buying Influence Report

Wendy Covey: 11/7/24 10:00 AM

As industrial marketers, we are obsessed with the technical buyer - how they're researching new solutions, how they're creating their shortlist of...

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Lessons Learned from Content Marketing World 2024

Wendy Covey: 10/31/24 10:00 AM

The TREW Crew is fresh back from sunny San Diego, and we're diving deep into their experience at Content Marketing World. Hear our lessons learned...

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Find Your People at the Industrial Marketing Summit

Wendy Covey: 10/24/24 10:00 AM

Calling all industrial marketers! The Industrial Marketing Summit is BACK! On this week's episode, we're sharing all the details on what to expect...

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Breaking Into New Markets: Prototyping, Messaging, and Managing Risk

Wendy Covey: 10/17/24 10:00 AM

Deciding to enter a new market is no easy task. The decision comes with a lot of risk and requires market research, internal and external...

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How to Leverage Clean Data and AI for Effective Email Marketing

Wendy Covey: 10/10/24 10:00 AM

Successful email marketing always starts with a clean email database. Hear tips on how to organically grow your email list, how often you should...

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Sales vs. Marketing: How to Bridge the Divide

Wendy Covey: 10/3/24 10:00 AM

How can we navigate the "family feud" between sales and marketing so we all succeed? Mark Hunter, The Sales Hunter, is on the show to talk about the...

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The Eight Pillars of ROI-Driven Marketing for Manufacturers

Wendy Covey: 9/26/24 10:30 AM

Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies joins us on the podcast this week to walk through all...

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AI Strategies and Tools for Industrial Marketers

Wendy Covey: 9/19/24 10:30 AM

Buckle Up - AI is here and if you're not keeping up, it could be detrimental to your career as a marketer. Fresh back from MAICON, TREW Crewer...

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Building a Career Marketing for B2B Startups

Wendy Covey: 9/12/24 10:00 AM

Curious about the fast-paced world of B2B tech startups? In this episode, fractional CMO Mary Anne Gunn shares her experiences navigating the...

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Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement

Wendy Covey: 9/5/24 10:30 AM

If you're like most industrial companies, attracting and retaining talent is one of your biggest challenges. In this episode we discuss how marketing...

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What to Expect at the Marketing AI Conference (MAICON) 2024

Wendy Covey: 8/22/24 10:30 AM

Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you...

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How We're Using AI Tools for Content Marketing

Wendy Covey: 8/8/24 10:20 AM

Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT...

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SEO Series: Is Inbound Marketing Still Working?

Wendy Covey: 8/1/24 10:08 AM

Worried about Google's generative AI changes? Don't panic! Learn actionable strategies to pivot to mid-funnel content and use AI tools to navigate...

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SEO Series: What the Heck is Going on at Google?!

Wendy Covey: 7/25/24 10:15 AM

Have you recently found yourself saying, What the heck, Google?! Google search results have been experiencing significant changes, with an increase...

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How B2B PR Should Fit into Your Integrated Marketing Strategy

Wendy Covey: 7/18/24 10:30 AM

Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR...

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The Secrets to Growth for System Integrators with Jack Barber

Wendy Covey: 7/11/24 12:04 PM

Has your growth stalled as a system integrator? Then this episode is for you! I talk with a senior consultant who works with system integrators to...

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Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI

Wendy Covey: 6/27/24 10:30 AM

This week we welcome a TREW Crew alum to the podcast! Sam Heimbach is a professor of Public Relations and she talks to us about how modern PR really...

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How Honest and Strategic Messaging Led to Rapid Growth for Hallam-ICS

Wendy Covey: 6/20/24 10:30 AM

Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand...

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Navigating Data and Content in the Era of Generative AI with Christopher Penn

Wendy Covey: 6/13/24 10:30 AM

It can be easy for marketers to use AI tools without a strategy or guidelines in place which, at best, can be inefficient and at worst, can become a...

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Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall

Wendy Covey: 6/6/24 10:30 AM

Jake Hall, better known as the Manufacturing Millennial, has been on the road for more than 17 weeks this year attending trade shows and industry...

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Email Marketing Myths Debunked: What Really Works in 2024

Wendy Covey: 5/30/24 10:30 AM

Jeanne Jennings has been on the bleeding edge of email marketing for more than three decades. Learn some of her cutting-edge strategies and insights...

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Trade Show Marketing Strategies from Automate 2024

Wendy Covey: 5/16/24 10:30 AM

In this episode, I am joined by fellow TREW Crewers fresh off of the expo floor of Automate 2024 in Chicago. We discuss the impressive marketing...

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Navigating Modern Manufacturing: AI, Recruitment, and Marketing

Wendy Covey: 5/9/24 10:30 AM

At the Manufacturers Alliance, Kristin Graybill has a bird's-eye view across hundreds of manufacturers in the US - how they operate, how the recruit,...

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A Masterclass in Rebranding and Authenticity with Gray Solutions

Wendy Covey: 5/2/24 10:30 AM

Learn how Gray Solutions became a fast-growing system integrator by executing a complete rebrand that's authentic and reflects their unique culture.

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How to Add Value-Driven Videos to Your Content Marketing Mix

Wendy Covey: 4/25/24 10:30 AM

According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn...

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What We've Learned from Google's Search Generative Experience (SGE)

Wendy Covey: 4/18/24 10:30 AM

How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the...

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Strategies Technical Marketers Can Borrow from the B2C Playbook

Wendy Covey: 4/12/24 12:35 PM

Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...

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A Step-By-Step Guide to Starting a B2B Podcast with Jordan Yates

Wendy Covey: 4/4/24 10:30 AM

I'm joined by fellow podcaster, Jordan Yates to talk about how to get started with podcasting for business. We discuss the first things to consider...

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How EETech is Helping Technical Brands Build Community and Add Self-Service UX

Wendy Covey: 3/28/24 10:30 AM

The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities...

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The Power of Developing a Personal Brand in an Industrial Sales Role

Wendy Covey: 3/21/24 10:10 AM

As an Industrial salesperson, how does your audience perceive you and interact with you online? Is it the same experience they would have in person?...

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Updating your 2024 & 2025 SEO Strategy with Kyle Roof

Wendy Covey: 3/14/24 10:00 AM

Struggling with organic traffic or how to update your Search Engine Optimization (SEO) strategy for 2024 and beyond? Give this episode a listen. Kyle...

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Why Successful Technical Companies Rely on Content Marketing

Wendy Covey: 3/7/24 10:00 AM

Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom...

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Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report

Wendy Covey: 2/29/24 10:00 AM

Targeting engineers and technical buyers? We walk through the ways your ideal audience is researching solutions, making purchasing decisions, and...

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The Importance of Online Reputation Management for Industrial Companies

Wendy Covey: 2/22/24 10:00 AM

Matthew Olson of Signalfire shares how to boost organic search through Google Business Profiles and how to make visual branding and brand identity a...

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Working Together to Solve Manufacturing's Talent and Image Issues with Meaghan Ziemba

Wendy Covey: 2/15/24 10:00 AM

Meaghan Ziemba shares how manufacturers can attract young talent and how to use marketing to manage their brand to sustain success for years to come.

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A Quick Recap of the 2024 Industrial Marketing Summit

Wendy Covey: 2/9/24 10:00 AM

After a whirlwind few days in Austin, Texas at the Industrial Marketing Summit, Kasey Tyring and Wendy Covey share their highlights of the event.

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Beyond PR: How to Leverage Technical Publication Communities with Patrick Hopper

Wendy Covey: 1/25/24 10:00 AM

Patrick Hopper joins me to talk about the many ways marketers can partner with industry publications to grow awareness, reach new audiences and build...

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Building A Strong Personal Brand with Chris Luecke

Wendy Covey: 1/18/24 10:00 AM

Building a strong personal brand can be a game changer for salespeople in technical companies. A strong personal brand establishes you as...

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What Marketing Metrics You Should be Tracking in 2024

Wendy Covey: 1/11/24 10:00 AM

So much has changed in the marketing landscape over the last 12 months. Erin Moore and Kara Moon share how your 2024 marketing scorecards should be...

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How to Increase Organic Traffic and Improve Domain Authority with a Content Audit

Wendy Covey: 1/4/24 10:00 AM

January is the perfect time to audit your marketing content - and it's not just a housekeeping task! Jennifer Dawkins and Kara Moon explain how a...

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2023 Marketing Wrapped - AI, Search, Social, and Strategy for 2024

Wendy Covey: 12/21/23 10:00 AM

We've all heard of Spotify Wrapped, so this year we thought it would be fun to create Industrial Marketing Wrapped! Lee Chapman and I discuss the...

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Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand

Wendy Covey: 12/14/23 10:00 AM

The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...

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How European Engineers Seek Information and Make Technical Buying Decisions

Wendy Covey: 12/7/23 10:15 AM

In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...

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Become a Better Technical Writer with the Content Writing, Engineered Course

Wendy Covey: 11/30/23 10:00 AM

Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....

The Keys to Successful Sales Enablement with Pam Didner

Wendy Covey: 11/16/23 10:00 AM

A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...

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Staying Top-of-Mind During the Technical Buyer’s Journey

Wendy Covey: 11/9/23 10:00 AM

Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...

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How Manufacturers Can Forge a Winning Relationship with Their Distributors

Wendy Covey: 11/2/23 10:00 AM

Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...