Wendy Covey
This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of understanding highly technical solutions, confusing acronyms, and skeptical buyers, this podcast is for you.
In the inaugural episode of Content Marketing, Engineered, you'll meet me, your host, and find out what this fabulous throw-back picture (hello Mork and Mindy suspenders!) has to do with understanding the mind of the engineer.
Learn what to expect from the podcast, spanning from the strategic to the tactical, and guests who will be stopping by. My goal is to help you get motivated, work smarter, innovate and produce better results through content marketing.
Check out the inaugural podcast episode and subscribe to the Content Marketing, Engineered podcast feed.
Resources
- Book: Content Marketing, Engineered
- Ebook: Getting Started with Content Marketing
- Blog: The Importance of Content In The Digital Age
- Content Marketing Kit for B2B Technical Marketers
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.