Wendy Covey
Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert technical buyers with content.
On this episode I'm joined by CME podcast regular Morgan Norris (who's also TREW Senior Brand Strategist and was a close collaborator to me throughout the book writing process). Morgan interviews me on all things Content Marketing, Engineered..the book. You'll learn why I took on this big project, who the book is written for (looking at you, marketers and curious executives at technical companies), and how to get the most out of each chapter.
Companies who share their expertise through high-quality content on a consistent basis are not only seen as a trusted resource, they also spend less per lead and achieve greater pipeline efficiency. That's all great news, but the basic formulaic B2B content marketing approach doesn't apply when it comes to reaching engineers and technical buyers. A nuanced approach is required.
Content Marketing, Engineered guides you through the key processes and nuances in creating content to inform and educate your technical buyers on their journey to purchase and beyond. Whether you are new to content marketing, or looking to improve your content marketing results, you'll find new ideas, practical advice and inspiration throughout the 232 book pages.
Morgan and I are fearless in the face of book launches, podcasts and winter storms (while on retreat in Winter Park, Colorado)
Resources
- Learn more about the book
- Order your copy on this website or Amazon (I'd love your book review too!)
- Follow my author page on Amazon
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.