Wendy Covey
Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for getting it right.
After leaving a medical device company whose marketing focused on known customers and joining Qosina, Ken Wolcott, Director of Marketing and Product Development, needed to ramp up on marketing to the engineer "masses" who are potential customers. Through his research he found inbound marketing to be the right strategy for his company
In this episode you'll hear Ken's story of how he gained executive buy-in and budget to build his inbound foundation, with strategy, staffing and systems at the forefront. He's now in content development and promotion mode, and shares helpful shortcuts which are helping achieve greater results faster. Ken also offers advice for marketers large and small looking to make their own move to inbound marketing.
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Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.