Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for getting it right.
After leaving a medical device company whose marketing focused on known customers and joining Qosina, Ken Wolcott, Director of Marketing and Product Development, needed to ramp up on marketing to the engineer "masses" who are potential customers. Through his research he found inbound marketing to be the right strategy for his company
In this episode you'll hear Ken's story of how he gained executive buy-in and budget to build his inbound foundation, with strategy, staffing and systems at the forefront. He's now in content development and promotion mode, and shares helpful shortcuts which are helping achieve greater results faster. Ken also offers advice for marketers large and small looking to make their own move to inbound marketing.