Wendy Covey
Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales towards templated versus custom.
In Erin Gleeson's day-to-day work developing web strategies for TREW clients, she hears a few typical concerns often, and one of them is the question of template v. custom. This is a big decision, and deserves a deep dive to understand website goals, desired functionality, and expected maintenance roles, just to name a few.
What made this episode interesting to me as an...ahem...seasoned marketer, was having lived through the evolution from all-custom, to a small number of rigid templates used by EVERYONE, to the feature-rich flexibility in today's templates. I'm also amazed by the greater ease of website management for non-programming-savvy marketers in today's tools.
Spoiler alert: Erin's advice isn't that there is some one-size-fits-all solution. By describing the questions she uses to help a company with this decision, you can better understand whether your website is a good candidate for template v. custom, and will be armed with smart questions to ask your web strategist.
When you give this episode a listen, you'll learn that Erin is engaged to be married, and with any big event in her life she somehow ends up also pushing new websites live. We wish her and her fiance John a lifetime of joy together... and also joy for that lucky TREW client whose new website Erin will likely push live the eve before her nuptials... because that's how she rolls.
Resources
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.