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1 min read

Improving Web Performance with SEO and Usability

Picture of Wendy Covey Wendy Covey : 3/19/20 10:00 AM

Website Strategy

We all want to attract qualified visitors to our website and provide them with an amazing experience, one that builds trust and reflects positively on our brand. Learn how to assess the performance of your website, weave SEO and usability into content planning, and tips for fast fixes to simple issues your site may have.

cme podcast episode 8

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In her role as Vice President of Account Services, Denise Goluboff and her Boston Digital team constantly study trends and techniques which make a HUGE impact on website performance. This podcast drills into two of those areas -- SEO and usability.

Here are some of the highlights from this episode:

Matching your company's solutions with your buyer's needs is a great starting point for content planning, but studying the exact phrasing most frequently used is part of the "SEO magic dust" that boosts search results. Industry software tools (see resources list below) can be used to uncover easy technical fixes such as missing tags and other metadata which also boosts results. 

Helping prospects find your website is only the beginning. To provide a stellar experience, much thought should go into your site structure. Denise and I discuss various tactics for this, and Denise cautions against a mistake she sees many larger companies make -- organizing their site to match internal business units or silos that don't have meaning for the visitor.

Denise on boatDenise and I have worked on and off together for 20 years(!) and have lots of great stories. One of them has to be a web strategy presentation we gave together for a multinational oil and gas company. Knowing that most of the audience was English/Spanish bilingual, Denise brought out the big guns when she slid into Spanish during Q&A. The group was highly impressed not only that this blue-eyed, blonde-haired Oklahoma-native was quite fluent, but that she spoke in a flawless Argentinan accent (courtesy of her husband's South American roots).

 

 

Resources

 

Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.



About TREW Marketing

TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.