Wendy Covey
In the face of crises, whether on a global scale like COVID-19 or local scale such as an accident onsite at your facility, communication is paramount. What messages need to be crafted both internally and externally, and how should those be delivered?
Morgan Norris, Sr. Brand Strategist for TREW Marketing joins me in exploring how to communicate right, right now in the midst of COVID-19. But her advice rings true for any crisis your company may face.
Here are some of the highlights from this episode:
Employees need to feel safe. They want facts and specifics, such as what to do, expectations, and next steps. Communicate on two levels -- from the company (top-down) and from the direct manager (human-to-human). Consider staging remote versions of what were once physical meetings, such as a daily check in coffee break.
Customers need to know their needs will be met. Again, they want facts and specifics. How can you help your customer be success during this time? How can you mitigate their losses? Don't be the victim! Everyone is struggling. Make sure your language is proactive and helpful.
This is the time to innovate. Extra time and space has been created by COVID-19. How can you use this to try new things, approach a problem in a unique way, or heck just get around to all those great ideas you never had time for.
Morgan and I recorded this podcast from our respective home offices. While we are used to this, as TREW operates a virtual office, we don't usually have our families around. Her husband is also now working from home, and found an innovative solution to stand-in as his stand-up desk -- LOL!
Resources
- Blog: Leading During Uncertainty
- Blog: Get Me The $*&% Outta Here: 8 Tips for Working From Home Without Going Crazy
- eBook: Smart Messaging for Engineers - Differentiate your B2B Company and Stand Out to Technical Buyers
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.