MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO

Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.

Erin Moore, TREW's Account Director, attended MozCon this year to bring back all the latest industry news on search engine optimization (SEO). If you're a marketer or a practitioner of SEO specifically, you know how much things have changed in the last few years (and even months) in the world of SEO and search engines in general.

According to Erin, there were 4 big themes from MozCon 2023:

• Search is a lot more than Google search
• The way Google interprets information and feeds you information has changed
• The way SEOs understand search is changing
• Google has been evolving constantly with AI (and will continue to do so!)

Erin explains each of these themes and how marketers can make some key changes to their SEO strategies in order to build authority and lean into brand recognition - two key strategies SEOs are turning to for success in the future.

Resources

• Connect with Erin Moore on LinkedIn
• Learn more about MozCon
• SEO Series Part 1: The Evolving Search Landscape of 2023
• SEP Series Part 2: Taking a Conversion-Focused Approach to SEO