Why B2B Companies are Adopting HubSpot

If you are considering what CRM to adopt, seeking marketing and sales technology, or a new website CMS platform then this episode is for you. We also walk through how the HubSpot platform has evolved over time.

Andre Leonard, Inbound Marketing Specialist for TREW Marketing, spends much of his time helping clients onboard and be successful with the HubSpot platform. He and I field many questions about HubSpot,  from the history of the platform is to which features have the biggest bang for the buck.

In this episode, Andre and I walk through HubSpot's structure, exciting new features, and the inbound marketing model. Andre then dives into each Hub, providing highlights of our favorite features. We also talk pricing -- everyone's favorite topic!

The Hubs include:

• CRM - the central connector for all hubs, where contact information is stored
• Marketing - tools include email, social media management, landing pages, blogs, and workflows
• Sales - tools include opportunity management, tasks, and tracking
• Web CMS - drag-and-drop functionality with an inline editor, responsive rendering, and security
• Services - tools include ticket management, surveys, and knowledgebase creation
• Operations - easily integrate 3rd party applications

Resources

• HubSpot overview
• HubSpot Recorded Webinar 
• Andre on LinkedIn