Wendy Covey
What recurring themes are found in 346 marketing and sales books?
Douglas Burdett, Host of the popular Marketing Book Podcast, inhales one marketing or sales book every week. EVERY WEEK! He then interviews the author for what is typically a lively discussion around key principles or interesting take-aways from the book material.
After recording 346 episodes (and counting!), Douglas has noticed some important recurring themes across these books, including:
- Marketers need to get into the revenue camp
- Marketers and often do themselves a disservice by focusing on the wrong things
- Understand your customer by talking to them...directly
- The experience your customers have with your company/solution is powerful marketing
- Buyers trust reviewers more than companies...and customers have a bigger voice than ever
Through his agency Artillery, Douglas works with manufacturers and industrial companies. He sees technical marketers making some critical mistakes in not understanding their customers, talking about themselves/their products too much, and having unrealistic expectations of marketing set against a long sales cycle. On the flip side, he praised engineer leaders working with marketing on their appreciation of the planning process, measurement and iteration, and the similarities of marketing and a system...both with many moving parts.
During the episode you'll hear many references to helpful B2B books (go figure!) which are listed below with links to each.
Resources
- The Marketing Book Podcast
- Douglas on LinkedIn
- Sales Artillery
- Books mentioned during the episode
- Content Marketing, Engineered by Wendy Covey
- Smart Marketing for Engineers by Rebecca Geier
- The New Way to Market for Manufacturing by Bruce McDuffee
- Sales Differentiation by Lee Salz
- Sell the Way You Buy by David Priemer
- Marketing Flexology by Engelina Jaspers
- Humanizing B2B by Paul Cash
- Roadmap to Revenue by Kristin Zhivago
- The New Rules of Marketing and PR by David Meerman Scott
- 100 Tricks to Sound Smart in Meetings by Sarah Cooper
- Song: United Breaks Guitars by David Carroll
- Podcast: Douglas interviews Wendy on The Marketing Book Podcast
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.