Wendy Covey

1 min read

How European Engineers Seek Information and Make Technical Buying Decisions

Wendy Covey: 12/7/23 10:15 AM

In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...

1 min read

Become a Better Technical Writer with the Content Writing, Engineered Course

Wendy Covey: 11/30/23 10:00 AM

Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....

The Keys to Successful Sales Enablement with Pam Didner

Wendy Covey: 11/16/23 10:00 AM

A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...

1 min read

Staying Top-of-Mind During the Technical Buyer’s Journey

Wendy Covey: 11/9/23 10:00 AM

Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...

1 min read

How Manufacturers Can Forge a Winning Relationship with Their Distributors

Wendy Covey: 11/2/23 10:00 AM

Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...

1 min read

2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy

Wendy Covey: 10/26/23 10:00 AM

Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in...

1 min read

Everything You Need to Know About the 2024 Industrial Marketing Summit

Wendy Covey: 10/19/23 10:00 AM

The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.

1 min read

Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding

Wendy Covey: 10/12/23 10:00 AM

Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at...

Valuable Takeaways from Content Marketing World 2023

Wendy Covey: 10/5/23 11:20 AM

Morgan and Wendy recap their epic week at Content Marketing World 2023!

How Industrial Marketers Adapt to Reach Technical Buyers of All Ages

Wendy Covey: 9/28/23 10:00 AM

The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.

1 min read

INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference

Wendy Covey: 9/21/23 10:00 AM

Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference.

1 min read

How to Turn the Knowledge of Your SMEs into Exceptional Content

Wendy Covey: 9/14/23 10:00 AM

Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years'...

1 min read

B2B Email Marketing Tips That Actually Work with Jay Schwedelson

Wendy Covey: 9/7/23 10:00 AM

He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.

1 min read

How to Create Kick-Ass Presentations

Wendy Covey: 8/31/23 10:00 AM

Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.

1 min read

The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond

Wendy Covey: 8/24/23 10:30 AM

John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.

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MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO

Wendy Covey: 8/17/23 10:00 AM

Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.

1 min read

How Industrial Marketers Approach Influencers, Storytelling, and Personal Brands

Wendy Covey: 8/10/23 10:00 AM

Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.

26 min read

MAICON Recap: How Marketers are Embracing the Evolving AI Landscape

Wendy Covey: 8/3/23 10:00 AM

What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of...

18 min read

The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump

Wendy Covey: 7/20/23 10:00 AM

We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing...

12 min read

How to Tackle a Manufacturing Website Redesign as a Solo Marketer

Wendy Covey: 7/13/23 10:00 AM

Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.

24 min read

The Future with HubSpot - New AI CRM and Generative Writing Tools

Wendy Covey: 6/23/23 10:00 AM

New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.

20 min read

Cultivating Connections Through Regional Technology Councils

Wendy Covey: 6/15/23 10:00 AM

How to successfully approach networking events and what your local technology council can do for you.

17 min read

Generative AI for Marketing - Maintaining Trust and Building an AI Policy

Wendy Covey: 6/8/23 10:00 AM

Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.

26 min read

Creating Your Manufacturing Marketing Foundation

Wendy Covey: 6/1/23 10:00 AM

Understand the common barriers to marketing success for small to medium-sized manufacturers and learn how to address those barriers with consistency...

12 min read

Research Series | 2023 CMI Manufacturing Content Marketing Report

Wendy Covey: 5/4/23 10:00 AM

Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023.

27 min read

Research Series | 2023 State of Marketing to Engineers

Wendy Covey: 4/27/23 10:00 AM

Gain insights on how engineers and technical buyers find and consume content to make purchase decisions.

22 min read

15th TREWversary, and Oh How Marketing Has Changed!

Wendy Covey: 4/20/23 10:00 AM

Hear from TREW Marketing Co-Founders and early hires as they share stories about the company and how marketing has changed in the past 15 years.

19 min read

Generative AI Update - News, Tools, Prompting, Crafting A Company Policy

Wendy Covey: 4/13/23 10:00 AM

Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for...

14 min read

GA4 is Here...It's Time to Bid UA Farewell Forever

Wendy Covey: 4/6/23 10:00 AM

Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4.

19 min read

Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer

Wendy Covey: 3/23/23 10:00 AM

Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors.

24 min read

Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference

Wendy Covey: 3/9/23 12:00 PM

Hear the latest electronic components industry and marketing trends presented at the 2023 ERA conference.

21 min read

Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown

Wendy Covey: 2/23/23 10:00 AM

Can AI tools help to develop content targeted to engineers and technical buyers?

22 min read

Enjoy Better Conversations and Unlock Possibilities with Patti DeNucci

Wendy Covey: 1/26/23 10:00 AM

Find out why conversations are so important to our health, careers, and personal growth, and learn practical tips to becoming a better...

18 min read

From Marketing Book Group to Corporate Cohesion

Wendy Covey: 1/6/23 10:00 AM

Learn how the Ansys product marketing team shifted from siloed activity to a unified marketing language and became one of the company's most...

20 min read

eCommerce for All Manufacturers

Wendy Covey: 12/15/22 10:00 AM

eCommerce is not just for large, transactional manufacturers. Learn how to take friction out of the buyer's journey with helpful digital assets.

18 min read

Why Does Keysight Have a Resident Geek?

Wendy Covey: 12/1/22 10:00 AM

Learn how Keysight connects with engineers through owned and external communities.

7 min read

Trends at TREW Marketing

Wendy Covey: 11/10/22 10:00 AM

Learn which major projects and areas of investments are leading to the best results for TREW Marketing clients.

33 min read

2022 Fall Marketing Conference Round-Up

Wendy Covey: 10/20/22 10:00 AM

Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summit.

15 min read

Influencer Marketing in Electronics and Semiconductor

Wendy Covey: 10/6/22 10:00 AM

When it comes to influencer marketing, there are remarkable differences between the B2C and highly technical B2B worlds. Find out why.

29 min read

Edgy Authenticity in Cybersecurity

Wendy Covey: 9/22/22 10:00 AM

Two cybersecurity experts having an authentic conversation leads to business growth and chart-topping podcast listenership.

16 min read

Lasso Your Content Chaos

Wendy Covey: 9/8/22 10:00 AM

Learn how to take a strategic and proactive approach to content planning.

17 min read

Gratitude Culture as a Competitive Differentiator

Wendy Covey: 8/25/22 10:00 AM

Creating and promoting a company culture of gratitude leads to higher recruitment and retention success rates.

17 min read

2022 Content Marketing World Industrial Summit Preview

Wendy Covey: 8/11/22 10:00 AM

Take a sneak peek at the speakers and topics included at the 2022 Industrial Marketing Summit, a one-day event held as part of Content Marketing...

19 min read

Nimble Event Strategy in Electronics

Wendy Covey: 7/28/22 11:00 AM

With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events.

12 min read

Maximizing Membership in an Industry Association

Wendy Covey: 7/14/22 10:00 AM

Learn about the types of benefits that industry associations provide to their members, and why marketers should think beyond the logo on the website...

11 min read

The Scrappy Solo Tech Marketer

Wendy Covey: 6/30/22 10:00 AM

Executive buy-in, fractional investor support, agency partnerships and intern talent help a solo tech marketer succeed.

21 min read

Video Marketing with Friends in Manufacturing

Wendy Covey: 6/16/22 10:00 AM

Learn how a machine tools company uses video and podcasting paired with co-marketing and an action-oriented agile process to grow awareness.

15 min read

Ramping Up in a New B2B Marketing Role

Wendy Covey: 6/2/22 12:18 PM

Starting a new marketing position at a technical B2B can be a daunting time. How can you ramp up and add value quickly?