1 min read
Why Business Strategy is Key to Effective Marketing
Wendy Covey: 10/1/20 10:00 AM
Without a solid business strategy and plan, marketing is dead in the water.
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1 min read
Building an Audience With Josh Tapp
Wendy Covey: 9/24/20 10:00 AM
When launching a new company or venturing into new segments, one of the most challenging and time consuming tasks is getting those first qualified...
1 min read
Niche Content Marketing in Metalworking with Nick Goellner
Wendy Covey: 9/17/20 10:00 AM
Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the...
1 min read
Why Marketing is Not Respected and What to Do About It
Wendy Covey: 9/3/20 10:00 AM
If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.
1 min read
Google's New Algorithm Change with Geoff Atkinson
Wendy Covey: 8/27/20 10:15 AM
With Google's 2021 Algorithm revamp on the horizon, now is the time to focus on the technical SEO performance of your website.
1 min read
The Power of Co-Marketing with Chris McLaughlin
Wendy Covey: 8/20/20 10:00 AM
Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get...
1 min read
No Excuses Approach to Industrial Videos & Podcasts
Wendy Covey: 8/13/20 5:12 PM
Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this...
1 min read
Should You Add Retargeting to Your Marketing Plan?
Wendy Covey: 7/31/20 10:00 AM
Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate...
1 min read
The Ins and Outs of B2B Podcasting with Alban Brooke
Wendy Covey: 7/23/20 10:00 AM
If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a...
26 min read
What Makes a Purchasing Agent Tick?
Wendy Covey: 7/16/20 10:00 AM
A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers...
1 min read
Content Marketing, Engineered Academy
Wendy Covey: 7/9/20 10:00 AM
Hone your writing skills through an 8-hour, in-depth training course, the first of many offered by Content Marketing, Engineered Academy.
1 min read
Getting Started with Content Marketing
Wendy Covey: 6/25/20 10:00 AM
Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure...
1 min read
Be a Better Technical Content Writer with Lance Looper
Wendy Covey: 6/19/20 10:00 AM
Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares how resourceful conversationalists, trusted SME...
1 min read
Engage Potential Buyers with Webinars
Wendy Covey: 6/11/20 10:00 AM
Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get...
1 min read
Create High-Performing Technical Content with Peter Matthews
Wendy Covey: 6/5/20 10:00 AM
Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME...
1 min read
The Writer's SEO Toolbox with Tom Gerencer
Wendy Covey: 5/29/20 10:00 AM
Hitting it big in search results isn't luck. There is a methodical process behind writing optimized content, and it starts with empathy.
1 min read
Content Marketing, Engineered...the Book
Wendy Covey: 5/22/20 5:12 PM
Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert...
1 min read
Account Growth Strategies with Sydney Sloan
Wendy Covey: 5/14/20 10:00 AM
This episode explores emerging and tried-and-true strategies to target key accounts to grow adoption, increase revenue, and form strategic-level...
1 min read
Educating Industrial Millennial Buyers with David Caron
Wendy Covey: 5/7/20 10:00 AM
Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond...
1 min read
Top 5 Marketing Investments for System Integrators
Wendy Covey: 4/30/20 10:00 AM
System integrators, today we are talking directly to you! Stop neglecting your dated websites and double-down on digital marketing. Discover 5...
1 min read
How To Create CAD Content for Industrial Manufacturers
Wendy Covey: 4/23/20 10:00 AM
Engineers are twice as likely to fill out a form for a CAD drawing than a webinar. WOW! Why is this such a popular content asset, and how do you go...
1 min read
Living your Unique Value Proposition with Jeff Olsen
Wendy Covey: 4/16/20 10:00 AM
The key to maximizing marketing ROI, according to Hiller Measurements CEO Jeff Olsen, starts with addressing customer pain in a unique way, and...
1 min read
Recruiting and Retaining Content Marketing Talent
Wendy Covey: 4/9/20 10:00 AM
Finding and keeping top-notch content marketing professionals is not an easy task for technical companies. Learn about the top traits of an A-player,...
2 min read
The Annuity of Inbound Marketing with JD Sherman
Wendy Covey: 3/31/20 10:00 AM
Marketers understand the ROI of inbound, but how can you explain in a way that will resonate with your C-Suite? HubSpot COO JD Sherman thinks of...
1 min read
Crisis Communications With Morgan Norris
Wendy Covey: 3/25/20 10:00 AM
In the face of crises, whether on a global scale like COVID-19 or local scale such as an accident onsite at your facility, communication is...
1 min read
Improving Web Performance with SEO and Usability
Wendy Covey: 3/19/20 10:00 AM
We all want to attract qualified visitors to our website and provide them with an amazing experience, one that builds trust and reflects positively...
1 min read
Why Video Should be a Top B2B Marketing Investment
Wendy Covey: 3/5/20 5:12 PM
Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Listen as we debate authenticity...
1 min read
Should I Measure This with Tim Wilson
Wendy Covey: 2/24/20 10:00 AM
With so much digital marketing data at your fingertips, it can be tempting to grab the easy stuff rather than devoting time thinking through what...
1 min read
Why You Think You Need a Custom B2b Website, But Don't
Wendy Covey: 2/23/20 10:00 AM
Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales...
1 min read
Making the Move to Inbound Marketing with Ken Wolcott
Wendy Covey: 2/22/20 10:00 AM
Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for...
1 min read
Brand Storytelling for Technical Companies with Morgan Norris
Wendy Covey: 2/21/20 10:00 AM
When do you know it's time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from...
1 min read
Critical Insights to 2020 Industrial Marketing with Amber Cooleen
Wendy Covey: 2/20/20 10:00 AM
How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?
1 min read
Why You Should Listen to Content Marketing, Engineered
Wendy Covey: 2/19/20 10:00 AM
This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...