1 min read
No Excuses Approach to Industrial Videos & Podcasts
Wendy Covey: 8/13/20 5:12 PM
Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this content more than ever? Learn how to overcome obstacles to make it happen.
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1 min read
Should You Add Retargeting to Your Marketing Plan?
Wendy Covey: 7/31/20 10:00 AM
Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate...
1 min read
The Ins and Outs of B2B Podcasting with Alban Brooke
Wendy Covey: 7/23/20 10:00 AM
If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a...
26 min read
What Makes a Purchasing Agent Tick?
Wendy Covey: 7/16/20 10:00 AM
A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers...
1 min read
Content Marketing, Engineered Academy
Wendy Covey: 7/9/20 10:00 AM
Hone your writing skills through an 8-hour, in-depth training course, the first of many offered by Content Marketing, Engineered Academy.
1 min read
Getting Started with Content Marketing
Wendy Covey: 6/25/20 10:00 AM
Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure...
1 min read
Be a Better Technical Content Writer with Lance Looper
Wendy Covey: 6/19/20 10:00 AM
Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares how resourceful conversationalists, trusted SME...
1 min read
Engage Potential Buyers with Webinars
Wendy Covey: 6/11/20 10:00 AM
Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get...
1 min read
Create High-Performing Technical Content with Peter Matthews
Wendy Covey: 6/5/20 10:00 AM
Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME...
1 min read
The Writer's SEO Toolbox with Tom Gerencer
Wendy Covey: 5/29/20 10:00 AM
Hitting it big in search results isn't luck. There is a methodical process behind writing optimized content, and it starts with empathy.
1 min read
Content Marketing, Engineered...the Book
Wendy Covey: 5/22/20 5:12 PM
Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert...
1 min read
Account Growth Strategies with Sydney Sloan
Wendy Covey: 5/14/20 10:00 AM
This episode explores emerging and tried-and-true strategies to target key accounts to grow adoption, increase revenue, and form strategic-level...
1 min read
Educating Industrial Millennial Buyers with David Caron
Wendy Covey: 5/7/20 10:00 AM
Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond...
1 min read
Top 5 Marketing Investments for System Integrators
Wendy Covey: 4/30/20 10:00 AM
System integrators, today we are talking directly to you! Stop neglecting your dated websites and double-down on digital marketing. Discover 5...
1 min read
How To Create CAD Content for Industrial Manufacturers
Wendy Covey: 4/23/20 10:00 AM
Engineers are twice as likely to fill out a form for a CAD drawing than a webinar. WOW! Why is this such a popular content asset, and how do you go...
1 min read
Living your Unique Value Proposition with Jeff Olsen
Wendy Covey: 4/16/20 10:00 AM
The key to maximizing marketing ROI, according to Hiller Measurements CEO Jeff Olsen, starts with addressing customer pain in a unique way, and...
1 min read
Recruiting and Retaining Content Marketing Talent
Wendy Covey: 4/9/20 10:00 AM
Finding and keeping top-notch content marketing professionals is not an easy task for technical companies. Learn about the top traits of an A-player,...
2 min read
The Annuity of Inbound Marketing with JD Sherman
Wendy Covey: 3/31/20 10:00 AM
Marketers understand the ROI of inbound, but how can you explain in a way that will resonate with your C-Suite? HubSpot COO JD Sherman thinks of...
1 min read
Crisis Communications With Morgan Norris
Wendy Covey: 3/25/20 10:00 AM
In the face of crises, whether on a global scale like COVID-19 or local scale such as an accident onsite at your facility, communication is...
1 min read
Improving Web Performance with SEO and Usability
Wendy Covey: 3/19/20 10:00 AM
We all want to attract qualified visitors to our website and provide them with an amazing experience, one that builds trust and reflects positively...
1 min read
Why Video Should be a Top B2B Marketing Investment
Wendy Covey: 3/5/20 5:12 PM
Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Listen as we debate authenticity...
1 min read
Should I Measure This with Tim Wilson
Wendy Covey: 2/24/20 10:00 AM
With so much digital marketing data at your fingertips, it can be tempting to grab the easy stuff rather than devoting time thinking through what...
1 min read
Why You Think You Need a Custom B2b Website, But Don't
Wendy Covey: 2/23/20 10:00 AM
Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales...
1 min read
Making the Move to Inbound Marketing with Ken Wolcott
Wendy Covey: 2/22/20 10:00 AM
Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for...
1 min read
Brand Storytelling for Technical Companies with Morgan Norris
Wendy Covey: 2/21/20 10:00 AM
When do you know it's time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from...
1 min read
Critical Insights to 2020 Industrial Marketing with Amber Cooleen
Wendy Covey: 2/20/20 10:00 AM
How do engineers use content to make purchase decisions, and how can you use this research data to guide your content marketing strategy?
1 min read
Why You Should Listen to Content Marketing, Engineered
Wendy Covey: 2/19/20 10:00 AM
This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...