Email Marketing Myths Debunked: What Really Works in 2024

Jeanne Jennings has been on the bleeding edge of email marketing for more than three decades. Learn some of her cutting-edge strategies and insights to supercharge your email campaigns in 2024.

Ever wondered how to truly optimize your email campaigns? Join us as we chat with Jeanne Jennings, founder of the Email Optimization Shop, about innovative strategies, myth-busting, and the latest best practices for email marketing. Discover how business metrics are your ultimate KPI, why straightforward subject lines work best, and the pitfalls of third-party email lists. Jeanne also explores the power of valuable content in newsletters over promotional material and discusses the evolving role of AI in enhancing email marketing effectiveness.

Key Takeaways

• Measure Success with Business Metrics: Rely on business metrics as your KPIs to gauge the success of your email marketing campaigns.
• Benchmark Internally: Focus on your own past performance instead of industry standards to assess the effectiveness of your email marketing.
• Steer Clear of Third-Party Lists: Protect your sender reputation by avoiding the purchase of third-party email lists.
• Prioritize Valuable Content: Engage your subscribers by focusing on delivering valuable content in your email newsletters.
• Collaborate with AI Tools: Work iteratively with AI tools to fully leverage their capabilities and enhance your email marketing efforts.

Resources

• Follow Jeanne on LinkedIn
• Connect with Wendy on LinkedIn
• Check out Email Optimization Shop
• Join the Only Influencers Community
• Check Your Emojis with Emojipedia
• 6 Tips for Better Subject Lines, Preheader Text, and Headlines
• Related Episode: B2B Email Marketing Tips That Actually Work with Jay Schwedelson