From Burnout to Buy-In: Practical Tips for Managing Change in Marketing

Written by Wendy Covey | 1/16/25 4:00 PM

Are you finalizing your 2025 marketing plans? This episode will help you take a look at which of your initiatives could be disruptive to your team if not introduced thoughtfully. Today we're talking about change prioritization and how to implement change.

In this episode we talk to Jenny Magic, a change management expert and author of the book "Change Fatigue: Flip Teams From Burnout to Buy‑In." We discuss the evolution of change management, the challenges organizations face with change fatigue, the importance of psychological safety, and how to effectively integrate AI into workflows. Jenny shares insights from her book and offers practical advice for marketing leaders on managing change and fostering a supportive work environment.

Takeaways

Organizations often struggle with too many simultaneous changes.
Psychological safety is essential for team resilience and adaptability.
Effective change management involves clear communication and transparency.
Involving employees in the change process can reduce resistance.
Change should not be dictated solely by the organizational hierarchy.
Leaders must prioritize employee well-being during transitions.

Resources

View full post