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1 min read

How B2B PR Should Fit into Your Integrated Marketing Strategy

Picture of Wendy Covey Wendy Covey : 7/18/24 10:30 AM

Content Marketing Content Marketing, Engineered

Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR shouldn't be overlooked in your overall marketing efforts.


 

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Michelle Garrett is the author of B2B PR That Gets Results, a new public relations book that helps companies understand the importance of PR while providing tactical PR tips. On this episode, Michelle and I discuss how PR can help companies tell their stories and gain credibility. We talk about the misconceptions about PR, the difference between paid, earned, shared, and owned media, and the integration of PR with content marketing and social media. We also talk about how to measure your PR efforts.

Takeaways

  • PR is an essential component of B2B marketing and can help companies gain credibility.
  • PR should be integrated with content marketing and social media to maximize its impact.
  • Measurement of PR efforts can include placements, impressions, and traffic generated.
  • Consider adding PR to your marketing program to improve brand reputation.
  • Quality writing is crucial in PR to stand out and engage audiences.
Resources

Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.



About TREW Marketing

TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.