The folks at EETech know a thing or two about the research and buying habits of engineers and designers after spending decades building communities better known as the 'Reddit for Engineers."
EETech is dedicated to serving up the most important content for today's engineers. Today, I'm lucky to have David Blaza, Global Sales Director and Terra Gledhill, Director of Research & Marketing on the podcast to talk about their wealth of experience working with highly technical brands to make the most impact when reaching engineers and technical buyers.
We discuss all the different online communities EETech has built to be the "Reddit for engineers" including All About Circuits, Control Automation, and EE Power, among many others. We also go deep into the findings of EETech's Annual Engineering Insights Report and why self-service on your website is one of the most important features you need to close the deal with engineers.