Wendy Covey
Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT Teams and how to construct prompts and chat threads to get better results.
Jamie Tokarz, Senior Content Strategist, and Julia Holliday, Senior Inbound Marketing Specialist, both use AI chat tools to take their projects up a notch. We discuss how they're using AI tools for research, ideation, content mapping, and editing, as well as how these tools have changed since they were first introduced. Has their output improved in quality, or are they still seeing issues with AI "hallucinations"? We also revisit the strategy for creating prompts and returning to previous chat threads.
We touch on various AI tools including ChatGPT Teams, Claude, Perplexity AI, and Gemini.
These two TREW Crew members emphasized that AI is a tool that enhances the writing process but doesn't replace human creativity. Tips for integrating AI into marketing processes include starting small, treating AI as an assistant, and iterating on prompts.
- AI tools can be used for various stages of the content creation process, including research, ideation, content mapping, and editing.
- The launch of ChatGPT Teams has provided a tool that allows for conversation-based AI assistance while ensuring data confidentiality.
- Google search results are increasingly prioritizing discussion-based sites like Reddit and Quora, which may not always provide authoritative information for technical topics.
- Organizing prompts by subject and providing detailed background information can improve the effectiveness of AI-generated responses.
- Start small when integrating AI into marketing processes and iterate on prompts.
Resources
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.