As industrial marketers, we are obsessed with the technical buyer - how they're researching new solutions, how they're creating their shortlist of suppliers, and when they're ready to talk to sales. Gardner Business Media recently published their Industrial Buying Influence Report to help us answer these questions.
Dave Necessary, Executive Vice President of Product Development at Gardner Business Media, stopped by the show this week to reveal the findings of Gardner's Industrial Buying Influence Report. Dave emphasized the importance of understanding the industrial buying process, and the role of trust in information sources. Dave shares the need for industrial marketers to adapt their strategies to meet the expectations of modern buyers. The conversation includes practical recommendations for marketers looking to enhance their outreach and engagement efforts.
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