It can be easy for marketers to use AI tools without a strategy or guidelines in place which, at best, can be inefficient and at worst, can become a legal issue or create loss of trust. Data scientist and AI expert Christopher Penn joined us to talk about how technical marketers can navigate generative AI.
Christopher Penn is a co-founder and Chief Data Scientist at Trust Insights. Chris' newsletter is something the TREW Crew passes around our Slack channel on a regular basis. His insights into the latest news about data analytics, automation, and generative AI, have been immensely valuable to our team, and we are thrilled he accepted our invitation to be a guest on the Content Marketing, Engineered podcast.
In this episode, Morgan Norris, Senior Brand Strategist at TREW Marketing, asks Chris all of our burning questions about generative AI. They discuss the challenges and opportunities that arise when using generative AI or in-platform AI tools, and he provides a unique perspective on how AI should really be used as a research tool - something technical marketers can use to increase their knowledge of highly complex industries. They discuss AI disclosures to stay compliant with recent EU regulations, copyright issues, and a framework to help you decide which tasks are truly worthy of AI.
They also have a conversation about the rise of AI-generated, no-click search and how marketers should update the way they approach content marketing.
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