Wendy Covey
Jake Hall, better known as the Manufacturing Millennial, has been on the road for more than 17 weeks this year attending trade shows and industry networking events. He shares what manufacturing marketers can do to maximize their event spend.
I was lucky enough to schedule this podcast recording on the very rare weeks when Jake Hall was not on the road. This conversation focuses on Jake's years of experience at manufacturing and engineering trade shows. He shares valuable strategies for companies who want to maximize their event spend, including the most important strategies to take while planning, attending, and following up with attendees post-show. We talk about the opportunity to capture video content with partners, clients, and your internal subject matter experts and how networking events can be just as important as the trade show itself.
Key Takeaways
- Promote trade show attendance before the event to generate interest and schedule meetings with potential customers and partners.
- Create engaging and interactive booth experiences to attract and engage attendees.
- Form partnerships and collaborations with other companies in the industry to showcase integrated solutions and expand reach.
- Capture video content at trade shows to create post-show content and leverage for marketing purposes.
- Recast manufacturing as a cool STEM industry to attract younger generations and change the perception of the industry.
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.