Wendy Covey
We are fresh off the heels of the annual Industrial Marketing Summit! This year's summit provided technical and industrial marketers invaluable lessons on topics most important to us: AI, video, analytics, and so much more.
In this episode, Wendy Covey, Morgan Norris, and Kasey Tyring discuss their experiences at the recent Industrial Marketing Summit. They share insights on key themes such as the impact of AI on marketing, the importance of customer voice, and the shift towards video-first content. The conversation highlights the community aspect of the event, emphasizing networking opportunities and the value of personal branding. They also touch on how to access recording of the Industrial Marketing Summit sessions via the Digital Pass. Plus, the team talked about future plans for the summit and the release of new State of Marketing to Engineers Research Report.
Takeaways
- AI is transforming marketing strategies and should be embraced.
- Understanding customer voice is crucial for effective marketing.
- Video content is becoming a primary focus for marketers.
- Personal branding can elevate corporate messaging.
- Future events will continue to focus on community and collaboration.
Resources
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.