We are fresh off the heels of the annual Industrial Marketing Summit! This year's summit provided technical and industrial marketers invaluable lessons on topics most important to us: AI, video, analytics, and so much more.
In this episode, Wendy Covey, Morgan Norris, and Kasey Tyring discuss their experiences at the recent Industrial Marketing Summit. They share insights on key themes such as the impact of AI on marketing, the importance of customer voice, and the shift towards video-first content. The conversation highlights the community aspect of the event, emphasizing networking opportunities and the value of personal branding. They also touch on how to access recording of the Industrial Marketing Summit sessions via the Digital Pass. Plus, the team talked about future plans for the summit and the release of new State of Marketing to Engineers Research Report.
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