Content Marketing, Engineered
1 min read
How We're Using AI Tools for Content Marketing
Wendy Covey: 8/8/24 10:20 AM
Writers from the TREW team share how they're using AI chat technology in the writing process. They also give tips on when to use tools like ChatGPT...
1 min read
SEO Series: Is Inbound Marketing Still Working?
Wendy Covey: 8/1/24 10:08 AM
Worried about Google's generative AI changes? Don't panic! Learn actionable strategies to pivot to mid-funnel content and use AI tools to navigate...
1 min read
SEO Series: What the Heck is Going on at Google?!
Wendy Covey: 7/25/24 10:15 AM
Have you recently found yourself saying, What the heck, Google?! Google search results have been experiencing significant changes, with an increase...
1 min read
How B2B PR Should Fit into Your Integrated Marketing Strategy
Wendy Covey: 7/18/24 10:30 AM
Industrial manufacturing and engineering companies may go decades without considering a Public Relations strategy. Our guest this week shares why PR...
1 min read
The Secrets to Growth for System Integrators with Jack Barber
Wendy Covey: 7/11/24 12:04 PM
Has your growth stalled as a system integrator? Then this episode is for you! I talk with a senior consultant who works with system integrators to...
1 min read
Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI
Wendy Covey: 6/27/24 10:30 AM
This week we welcome a TREW Crew alum to the podcast! Sam Heimbach is a professor of Public Relations and she talks to us about how modern PR really...
1 min read
How Honest and Strategic Messaging Led to Rapid Growth for Hallam-ICS
Wendy Covey: 6/20/24 10:30 AM
Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand...
1 min read
Navigating Data and Content in the Era of Generative AI with Christopher Penn
Wendy Covey: 6/13/24 10:30 AM
It can be easy for marketers to use AI tools without a strategy or guidelines in place which, at best, can be inefficient and at worst, can become a...
1 min read
Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall
Wendy Covey: 6/6/24 10:30 AM
Jake Hall, better known as the Manufacturing Millennial, has been on the road for more than 17 weeks this year attending trade shows and industry...
1 min read
Email Marketing Myths Debunked: What Really Works in 2024
Wendy Covey: 5/30/24 10:30 AM
Jeanne Jennings has been on the bleeding edge of email marketing for more than three decades. Learn some of her cutting-edge strategies and insights...
1 min read
Trade Show Marketing Strategies from Automate 2024
Wendy Covey: 5/16/24 10:30 AM
In this episode, I am joined by fellow TREW Crewers fresh off of the expo floor of Automate 2024 in Chicago. We discuss the impressive marketing...
1 min read
Navigating Modern Manufacturing: AI, Recruitment, and Marketing
Wendy Covey: 5/9/24 10:30 AM
At the Manufacturers Alliance, Kristin Graybill has a bird's-eye view across hundreds of manufacturers in the US - how they operate, how the recruit,...
1 min read
A Masterclass in Rebranding and Authenticity with Gray Solutions
Wendy Covey: 5/2/24 10:30 AM
Learn how Gray Solutions became a fast-growing system integrator by executing a complete rebrand that's authentic and reflects their unique culture.
1 min read
How to Add Value-Driven Videos to Your Content Marketing Mix
Wendy Covey: 4/25/24 10:30 AM
According to our research, 97% of engineers and technical buyers watch work related videos during the work week. I talk with a video expert to learn...
1 min read
What We've Learned from Google's Search Generative Experience (SGE)
Wendy Covey: 4/18/24 10:30 AM
How will Google's Search Generative Experience change the way brands appear in Google's search results? One member of the TREW Crew has been in the...
1 min read
Strategies Technical Marketers Can Borrow from the B2C Playbook
Wendy Covey: 4/12/24 12:35 PM
Marketers at Heatcraft Refrigeration Products are what we call pioneers of industrial marketing, applying B2C marketing strategies like influencer...
1 min read
2024 Marketing Planning with Eddie Saunders Jr: Advertising, Co-marketing, and Developing Empathy
Wendy Covey: 10/26/23 10:00 AM
Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power of co-marketing, empathy in...
1 min read
Everything You Need to Know About the 2024 Industrial Marketing Summit
Wendy Covey: 10/19/23 10:00 AM
The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.
1 min read
Marketing in Electronics Manufacturing: Pro Tips from Sannah Vinding
Wendy Covey: 10/12/23 10:00 AM
Wendy Covey talks with Sannah Vinding, Digital Marketing Director at Micro Commercial Components, about how she humanizes the brand, excels at...
Valuable Takeaways from Content Marketing World 2023
Wendy Covey: 10/5/23 11:20 AM
Morgan and Wendy recap their epic week at Content Marketing World 2023!
How Industrial Marketers Adapt to Reach Technical Buyers of All Ages
Wendy Covey: 9/28/23 10:00 AM
The state of industrial marketing is changing fast! As the demographic of engineers and technical buyers evolves, so too should our marketing efforts.
1 min read
INBOUND23 Recap - New Tools and AI Tips from HubSpot's Annual Conference
Wendy Covey: 9/21/23 10:00 AM
Senior Inbound Specialists Kara Moon and Kasey Tyring share the highlights of what they learned from INBOUND23, HubSpot's annual marketing conference.
1 min read
How to Turn the Knowledge of Your SMEs into Exceptional Content
Wendy Covey: 9/14/23 10:00 AM
Our content specialist, Jamie Tokarz is the master of creating exceptional content out of your Service Matter Experts. With more than 16 years'...
1 min read
B2B Email Marketing Tips That Actually Work with Jay Schwedelson
Wendy Covey: 9/7/23 10:00 AM
He's a crowd favorite at HubSpot's Inbound conference, now he's here to share his latest tips in B2B email marketing.
1 min read
How to Create Kick-Ass Presentations
Wendy Covey: 8/31/23 10:00 AM
Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.
1 min read
The Power of Integrated Data Across Marketing, Sales, Distribution, and Beyond
Wendy Covey: 8/24/23 10:30 AM
John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.
1 min read
MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO
Wendy Covey: 8/17/23 10:00 AM
Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.
1 min read
How Industrial Marketers Approach Influencers, Storytelling, and Personal Brands
Wendy Covey: 8/10/23 10:00 AM
Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.
26 min read
MAICON Recap: How Marketers are Embracing the Evolving AI Landscape
Wendy Covey: 8/3/23 10:00 AM
What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of...
1 min read
Content Marketing, Engineered Academy
Wendy Covey: 7/9/20 10:00 AM
Hone your writing skills through an 8-hour, in-depth training course, the first of many offered by Content Marketing, Engineered Academy.
1 min read
Getting Started with Content Marketing
Wendy Covey: 6/25/20 10:00 AM
Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure...
1 min read
Content Marketing, Engineered...the Book
Wendy Covey: 5/22/20 5:12 PM
Content Marketing, Engineered is now more than a podcast...it's a book too! Learn how this end-to-end guide helps marketers build trust and convert...
1 min read
Why You Should Listen to Content Marketing, Engineered
Wendy Covey: 2/19/20 10:00 AM
This podcast is not for everyone. But if you are a marketer in a technical company looking to adopt or improve content marketing in the midst of...