Content Marketing (2)
1 min read
Optimizing for LLMs and Google's Search Generative Experience (SGE) with Dale Bertrand
Wendy Covey: 12/14/23 10:00 AM
The TREW Team is excited to have Dale Bertrand, CEO of Fire & Spark back on the podcast to discuss the changing nature of search marketing and how to...
1 min read
How European Engineers Seek Information and Make Technical Buying Decisions
Wendy Covey: 12/7/23 10:15 AM
In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report Decoding Engineering...
1 min read
Become a Better Technical Writer with the Content Writing, Engineered Course
Wendy Covey: 11/30/23 10:00 AM
Every year, TREW hosts Content Writing, Engineered, a technical writing bootcamp for marketers who want to level-up their technical writing skills....
The Keys to Successful Sales Enablement with Pam Didner
Wendy Covey: 11/16/23 10:00 AM
A comprehensive discussion about the relationship between marketing and sales, covering topics such as storytelling in marketing, integrated...
1 min read
Staying Top-of-Mind During the Technical Buyer’s Journey
Wendy Covey: 11/9/23 10:00 AM
Mary Keough shares a new way of looking at the buyer's journey and what channel strategies she's focusing on to add more high-intent leads to her...
1 min read
How Manufacturers Can Forge a Winning Relationship with Their Distributors
Wendy Covey: 11/2/23 10:00 AM
Manufacturers often don't have direct relationships with the end customer, and instead use a distribution network to sell their products. However,...
18 min read
The Marketing Boost - Quick Wins to Get You Out of Your Mid-Year Slump
Wendy Covey: 7/20/23 10:00 AM
We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing...
12 min read
How to Tackle a Manufacturing Website Redesign as a Solo Marketer
Wendy Covey: 7/13/23 10:00 AM
Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign.
24 min read
The Future with HubSpot - New AI CRM and Generative Writing Tools
Wendy Covey: 6/23/23 10:00 AM
New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.
20 min read
Cultivating Connections Through Regional Technology Councils
Wendy Covey: 6/15/23 10:00 AM
How to successfully approach networking events and what your local technology council can do for you.
17 min read
Generative AI for Marketing - Maintaining Trust and Building an AI Policy
Wendy Covey: 6/8/23 10:00 AM
Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.
26 min read
Creating Your Manufacturing Marketing Foundation
Wendy Covey: 6/1/23 10:00 AM
Understand the common barriers to marketing success for small to medium-sized manufacturers and learn how to address those barriers with consistency...
23 min read
SEO Series | Taking a Conversion-Focused Approach to SEO
Erin Moore: 5/18/23 10:00 AM
Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience where they are in their buyer’s journey, and...
22 min read
SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI
Erin Moore: 5/9/23 10:00 AM
Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how...
19 min read
Generative AI Update - News, Tools, Prompting, Crafting A Company Policy
Wendy Covey: 4/13/23 10:00 AM
Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for...
19 min read
Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer
Wendy Covey: 3/23/23 10:00 AM
Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors.
21 min read
Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown
Wendy Covey: 2/23/23 10:00 AM
Can AI tools help to develop content targeted to engineers and technical buyers?
18 min read
Why Does Keysight Have a Resident Geek?
Wendy Covey: 12/1/22 10:00 AM
Learn how Keysight connects with engineers through owned and external communities.
16 min read
Lasso Your Content Chaos
Wendy Covey: 9/8/22 10:00 AM
Learn how to take a strategic and proactive approach to content planning.
11 min read
The Scrappy Solo Tech Marketer
Wendy Covey: 6/30/22 10:00 AM
Executive buy-in, fractional investor support, agency partnerships and intern talent help a solo tech marketer succeed.
21 min read
Video Marketing with Friends in Manufacturing
Wendy Covey: 6/16/22 10:00 AM
Learn how a machine tools company uses video and podcasting paired with co-marketing and an action-oriented agile process to grow awareness.
21 min read
Evolve Your Google Adwords Strategy with Glenn Schmelzle
Wendy Covey: 3/10/22 10:00 AM
The Google Adwords platform has grown tremendously in sophistication. Are you keeping up?
15 min read
Context Matters: Writing for Engineers with Adam Kimmel
Wendy Covey: 1/13/22 10:00 AM
Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.
2 min read
2021 Wrap Up and Look Ahead to 2022
Wendy Covey: 12/30/21 2:51 PM
Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season.
16 min read
Media Miniseries | Successfully Pitching Media with Lisa Peterson
Morgan Norris: 12/16/21 10:00 AM
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
17 min read
Media Miniseries | Using Newswires in Your Media Strategy
Morgan Norris: 12/14/21 10:00 AM
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
13 min read
Media Miniseries | Connecting Via Online Communities
Morgan Norris: 12/9/21 10:00 AM
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
19 min read
Media Miniseries | Match Marketing Goals to Advertising Products
Morgan Norris: 12/7/21 10:00 AM
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
24 min read
Media Miniseries | Advertising for Technical B2B Companies
Morgan Norris: 12/2/21 10:00 AM
In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade...
21 min read
Media Miniseries | Engaging Technical Editors with Gary Lerude
Morgan Norris: 11/30/21 10:00 AM
In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts about how working with external news outlets and trade...
12 min read
INBOUND 2021 Recap with Julia Fellows
Wendy Covey: 10/21/21 10:00 AM
Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode.
18 min read
Overcoming Imposter Syndrome in Technical Marketing
Wendy Covey: 8/26/21 11:03 AM
As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound marketing while also wrapping your head around the...
15 min read
Engineer Transformed to Marketer with Chad Pasho
Wendy Covey: 7/15/21 10:00 AM
What does it take to ramp up and keep up with the ever-changing world of marketing, and why does this engineer think content marketing is key to...
18 min read
Serving Industrial Heroes via Content Marketing
Wendy Covey: 5/20/21 10:00 AM
With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of their "heroes" who build things and keep them...
21 min read
LinkedIn | New Features & Key Takeaways with Julia Fellows
Wendy Covey: 3/29/21 10:00 AM
Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent marketing features offered on the LinkedIn platform.
21 min read
LinkedIn | High-Performing Campaigns with Erin Moore
Wendy Covey: 3/25/21 10:00 AM
A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing success leveraging the...
19 min read
LinkedIn | Boost Your Ad Performance with AJ Wilcox
Wendy Covey: 3/22/21 10:00 AM
LinkedIn provides a powerful-but-pricy platform for reaching technical buyers, so it pays to take time to plan your ad and measure performance early...
25 min read
LinkedIn | Don't Be Boring with John Espirian
Wendy Covey: 3/8/21 10:00 AM
How can you improve your reach and engagement on LinkedIn? It all starts with your content.
3 min read
LinkedIn | Introducing the March LinkedIn Madness Miniseries
Wendy Covey: 3/4/21 9:31 AM
Take a sneak peek at our miniseries focused on all things LinkedIn, from crafting that perfect post or ad to expanding your reach through deeper...
26 min read
Deconstructing the Technical Writing Process with Morgan Norris
Wendy Covey: 3/1/21 10:00 AM
Take your technical content from basic and bland to compelling and memorable following a proven writing process.
20 min read
Video Shouldn't Be This Complicated with Bryan Fittin
Wendy Covey: 1/22/21 10:00 AM
Break through dated attitudes and misconceptions about video, and learn how to get started and make the most out of your video content assets.
6 min read
2020 Wrap Up and Look Ahead to 2021
Wendy Covey: 1/7/21 10:48 AM
Take a look back at the most popular Content Marketing, Engineered podcast episodes of 2020, and what's in store in 2021.
11 min read
Survival Tips for the Solo Marketer
Wendy Covey: 12/28/20 1:53 PM
Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay...
1 min read
Two-Step Content Approach Grows Consulting Business
Wendy Covey: 12/3/20 10:00 AM
Build brand trust and shorten the sales cycle using a one-two punch of rich content combined with derivative micro-content.
1 min read
Establishing a Community with James Mulvany
Wendy Covey: 11/5/20 10:00 AM
A compelling message, targeted recruitment, and low barrier to entry helped one entrepreneur grow community membership from zero to 3,000 in 3 months.
1 min read
Niche Content Marketing in Metalworking with Nick Goellner
Wendy Covey: 9/17/20 10:00 AM
Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the...
1 min read
No Excuses Approach to Industrial Videos & Podcasts
Wendy Covey: 8/13/20 5:12 PM
Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this...
1 min read
The Ins and Outs of B2B Podcasting with Alban Brooke
Wendy Covey: 7/23/20 10:00 AM
If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a...
26 min read
What Makes a Purchasing Agent Tick?
Wendy Covey: 7/16/20 10:00 AM
A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers...