Generative AI
1 min read
Breaking Into New Markets: Prototyping, Messaging, and Managing Risk
Wendy Covey: 10/17/24 10:00 AM
Deciding to enter a new market is no easy task. The decision comes with a lot of risk and requires market research, internal and external...
1 min read
How to Leverage Clean Data and AI for Effective Email Marketing
Wendy Covey: 10/10/24 10:00 AM
Successful email marketing always starts with a clean email database. Hear tips on how to organically grow your email list, how often you should...
1 min read
Sales vs. Marketing: How to Bridge the Divide
Wendy Covey: 10/3/24 10:00 AM
How can we navigate the "family feud" between sales and marketing so we all succeed? Mark Hunter, The Sales Hunter, is on the show to talk about the...
1 min read
The Eight Pillars of ROI-Driven Marketing for Manufacturers
Wendy Covey: 9/26/24 10:30 AM
Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies joins us on the podcast this week to walk through all...
1 min read
AI Strategies and Tools for Industrial Marketers
Wendy Covey: 9/19/24 10:30 AM
Buckle Up - AI is here and if you're not keeping up, it could be detrimental to your career as a marketer. Fresh back from MAICON, TREW Crewer...
1 min read
What to Expect at the Marketing AI Conference (MAICON) 2024
Wendy Covey: 8/22/24 10:30 AM
Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you...