Leadership
24 min read
Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference
Wendy Covey: 3/9/23 12:00 PM
Hear the latest electronic components industry and marketing trends presented at the 2023 ERA conference.
17 min read
The Path to Achieving Corporate Thought Leadership
Morgan Norris: 2/14/23 11:09 AM
We're in a world where everyone wants to be a thought leader. But what does it look like for your company to gain thought leadership?
22 min read
Enjoy Better Conversations and Unlock Possibilities with Patti DeNucci
Wendy Covey: 1/26/23 10:00 AM
Find out why conversations are so important to our health, careers, and personal growth, and learn practical tips to becoming a better...
17 min read
2022 Content Marketing World Industrial Summit Preview
Wendy Covey: 8/11/22 10:00 AM
Take a sneak peek at the speakers and topics included at the 2022 Industrial Marketing Summit, a one-day event held as part of Content Marketing...
15 min read
Ramping Up in a New B2B Marketing Role
Wendy Covey: 6/2/22 12:18 PM
Starting a new marketing position at a technical B2B can be a daunting time. How can you ramp up and add value quickly?
14 min read
A Technical Leader's Inbound Marketing Journey with Matt Eurich
Wendy Covey: 3/24/22 10:00 AM
Coming up through the technical ranks to leading a business, how do executives ramp up and keep up with inbound marketing?
19 min read
Communicating Through Body Language With David Schneer
Wendy Covey: 2/24/22 10:00 AM
What someone says may not always match what they think. Learn how body language can help you strengthen workplace (and life) communication.
14 min read
Women in Electronics with Jackie Mattox
Wendy Covey: 6/3/21 12:31 PM
Research shows that diversity and inclusion leads to higher revenue and profits. How can technical companies start from where they are to improve in...
1 min read
Why Marketing is Not Respected and What to Do About It
Wendy Covey: 9/3/20 10:00 AM
If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.
1 min read
Recruiting and Retaining Content Marketing Talent
Wendy Covey: 4/9/20 10:00 AM
Finding and keeping top-notch content marketing professionals is not an easy task for technical companies. Learn about the top traits of an A-player,...