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1 min read

The Eight Pillars of ROI-Driven Marketing for Manufacturers

Picture of Wendy Covey Wendy Covey : 9/26/24 10:30 AM

Content Marketing Generative AI

Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies joins us on the podcast this week to walk through all eight pillars and share what he thinks the most important are for industrial marketers.

 

 

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Chris shares how to structure marketing operations for success and how to get in front of leadership with the right data that is meaningful to grow your influence within the organization and demonstrate the impact marketing can have.

We also talk about the need for frameworks and processes so that you can have a repeatable model when you launch campaigns. We talk about value proposition and of course your MarTech stack and how AI factors into this equation. 

Takeaways
  • ROI is crucial in marketing and should be the focus of marketing operations.
  • A strong value proposition, messaging, and branding are essential for differentiation and attracting customers.
  • Content creation and AI are major obstacles faced by marketers in the industrial sector.
  • To get executive buy-in, marketers should demonstrate the impact of marketing on revenue and align marketing strategies with organizational goals.
  • Measuring and reporting on the right metrics is key to gaining executive support and demonstrating marketing effectiveness.

Resources

 

Wendy Covey

Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.



About TREW Marketing

TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.