The Power of Qualitative Research to Level Up Your Brand

Written by Wendy Covey | 12/12/24 4:00 PM

Learn from David Schneer, CEO of Merrill Research, about the transformative role of qualitative research, body language, and AI in shaping brand messaging and GTM strategy.

In this episode, David Schneer, a body language expert and CEO of Merrill Research, discusses the significance of qualitative research in today's changing landscape. He emphasizes the importance of understanding body language in research, the shift to virtual methodologies post-pandemic, and the intersection of AI with qualitative insights. David also shares personal stories from his journey of writing his book, 'Backbone: Surviving the Road Less Quantified,' and offers advice for marketers navigating technical fields.

Takeaways

Qualitative research is essential for understanding consumer behavior.
Body language plays a crucial role in interpreting responses during research.
AI technology can enhance qualitative research by analyzing micro-expressions.
Qualitative research should focus on depth rather than just surface-level data.

Resources

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