Wendy Covey
Haven't figured out what your New Year's Resolution is yet? Consider leaning into AI adoption in 2025. Steve Cunningham shares how you can become the Hero of AI adoption at your company.
In this episode, Wendy Covey interviews Steve Cunningham, co-founder of Simple Academy, discussing the evolving landscape of AI adoption in businesses. They explore the changing attitudes of business leaders and employees towards AI, the stages of AI transformation, and the importance of creativity in marketing roles. Steve shares insights on implementing AI in organizations, the future of AI with agents, and how individuals can adapt and learn in the AI age.
Takeaways
- Understanding the stages of AI transformation can help individuals adapt.
- Creativity can be enhanced through AI tools in marketing roles.
- Companies need leadership buy-in for successful AI implementation.
- Learning in the AI age should be hands-on and practical.
- Using AI effectively can provide a competitive advantage in careers.
- Training AI on specific company data can enhance its usefulness.
Resources
- Connect with Steve on LinkedIn
- Connect with Wendy on LinkedIn
- Register for the Industrial Marketing Summit
- Related Episode: AI Strategies and Tools for Industrial Marketers
- Related Episode: How We're Using AI Tools for Content Marketing
- Learn more about Simple Academy -
Simple offers access to a world of AI-driven resources. When you join Simple for FREE, you get access to AI ActionBooks, the AI Tools Library, and the The AI Transformation Method™ Masterclass.
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.