Wendy Covey
Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you can use to accelerate your use of AI.
We are lucky to have Cathy McPhillips, Chief Growth Officer for the Marketing AI Institute, join us on the podcast to discuss her seasoned marketing career and the Marketing AI Institute, including details on their upcoming conference, MAICON.
Cathy shared the institute's mission to make AI approachable, accessible, and actionable for marketers, focusing on AI literacy for all. The institute provides many free resources to get started including blogs, white papers, podcasts, research, online courses, and events. The podcast is one great way to learn more each week about the latest in AI for marketing and beyond.
We spent quite a bit of time talking about MAICON. As a past attendee, this event is something every marketer should add to their calendar. From the networking, valuable sessions, and learning from fellow marketers - MAICON is a can't-miss event.
- The Marketing AI Institute aims to make AI approachable, accessible, and actionable for marketers, focusing on AI literacy for all.
- They provide various resources, including blogs, white papers, podcasts, research, online courses, and events.
- The flagship event, MAICON, focuses on accelerating AI adoption and strategy.
- Training and education are crucial for marketers to stay up-to-date with the rapidly changing AI landscape.
- AI has significant relevance and potential in the manufacturing industry, with various use cases and success stories.
Resources
Wendy Covey
Wendy Covey is a CEO, a technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. She resides in a small Hill Country town southwest of Austin, Texas, where she enjoys outdoor adventures with her family.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.