Join GlobalSpec and TREW Marketing for a live, interactive webinar to learn key findings from their award-winning annual research study. The 2024 State of Marketing to Engineers research examines the buying behaviors and communication preferences of engineers and technical buyers.
The research contains a mix of popular topics we’ve asked about consistently to monitor trends, along with fresh questions that take a deeper dive into buying behaviors.
During the webinar you will uncover new insights about technical buyers, including:
- Attitudes towards AI technology
- Content preferences (and how they vary) between hardware and software purchases
- Where technical buyers routinely seek information
- Popular social media channels for work needs versus personal use
- Which industry events technical buyers are most excited to attend in 2024
The State of Marketing to Engineers research webinar will help you better understand the information needs of technical buyers, giving you critical insights to guide your marketing plans in 2024 and beyond.
ABOUT THE SPEAKERS
Wendy Covey
Wendy Covey is a CEO, technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of highly technical companies build trust and fill their pipelines through inbound marketing.
Christian Haight
CJ Haight is the Content Marketing Manager at GlobalSpec, where he focuses on creating and improving all customer-facing elements such as collateral, media kits, GlobalSpec’s Marketing Maven blog, social media presence, and websites. He is also a strong brand ambassador, making sure we are presenting our brand identity appropriately.
WATCH THE WEBINAR
© 2024 TREW Marketing