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- 2024 - 

State of Marketing to Engineers 

Semiconductor + Electronics Edition

 

SMTE-2024-Semiconductor-Report_Cover Mockup 1This supplement to the 2024 State of Marketing to Engineers report focuses on the buying behaviors and communication preferences of engineers and technical buyers serving the semiconductor and electronics industry.

This research touches on attitudes toward artificial intelligence (AI), content preferences, and popular social media channels.

Each year, our research is designed to:

  • Help you better understand the information needs of technical buyers
  • Provide critical insights to guide your marketing plans
  • Educate and forge alignment with your leadership and sales organization

Download the Research