Join GlobalSpec, Elektor, and TREW Marketing for a live, interactive webinar to learn key findings from their award-winning annual research study. The 2025 State of Marketing to Engineers research examines the buying behaviors and communication preferences of engineers and technical buyers.
The research contains a mix of popular topics we’ve asked about consistently to monitor trends, along with fresh questions that take a deeper dive into buying behaviors.
During the webinar you will uncover new insights about technical buyers, including:
- How the buying process is changing
- Where technical buyers are searching for information
- Which kinds of content they find most valuable for making a buying decision—and how they feel about sponsored content
- Whether they trust AI-based tools
- What boosts a brand's technical credibility in their eyes
The State of Marketing to Engineers research webinar will help you better understand the information needs of technical buyers, giving you critical insights to guide your marketing plans in 2025 and beyond.
ABOUT THE SPEAKERS
Wendy Covey
Wendy Covey is a CEO, technical marketing leader, author of Content Marketing, Engineered, one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America. Over the last 20 years, Wendy and her team at TREW Marketing have helped hundreds of highly technical companies build trust and fill their pipelines through inbound marketing.
Christian Haight
CJ Haight is the Content Marketing Manager at GlobalSpec, where he focuses on creating and improving all customer-facing elements such as collateral, media kits, GlobalSpec’s Marketing Maven blog, social media presence, and websites. He is also a strong brand ambassador, making sure we are presenting our brand identity appropriately.
Udo Bormann
Senior Marketing Manager
Elektor International Media
Udo Bormann, Senior Marketing Manager at Elektor International Media, is an enthusiastic advocate for electronics innovation. With over a decade of professional experience, his expertise lies in crafting innovative marketing campaigns and integrating AI technologies to stay ahead of market trends while elevating the Elektor brand to new heights.
WATCH THE WEBINAR
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