Year after year, our research consistently highlights YouTube as the most valuable social platform for reaching and engaging technical audiences. Yet, many engineering companies still underutilize its immense potential.
Given the rapid shifts in the marketing landscape, it’s more important than ever to establish a robust multichannel approach, with YouTube playing a pivotal role. As the second-largest search engine, YouTube offers industrial marketers a unique opportunity to build brand awareness, showcase products, and educate customers.
Join us for our upcoming webinar where we'll delve into proven strategies to optimize your YouTube channel and maximize the reach of your video content.
We'll cover how to approach your YouTube strategy in three phases:
- Phase 1: Creating compelling YouTube content that engages viewers
- Phase 2: Optimizing YouTube videos and implementing SEO best practices to improve video visibility and reach
- Phase 3: Leveraging YouTube Analytics to measure performance and make informed decisions
Key Takeaways:
- Understand different video formats: Learn about various video types and how to choose the best format for your content.
- Develop a production workflow: Establish a structured process for planning, shooting, editing, and publishing your videos.
- Identify relevant keywords: Conduct thorough keyword research to find terms that your target audience is searching for and learn where to use them strategically
- Add timestamps, cards, and end screens: Break down your videos into chapters using timestamps for easy navigation and promote related videos or resources within your video content.
- Utilize essential tools: Discover the best tools for video creation, editing, and optimization.
- Monitor key metrics: Track metrics like views, watch time, click-through rate, and audience retention.
ABOUT THE SPEAKERS
Kasey Tyring
Kasey executes content strategies across channels. From crafting high-performing posts across organic and paid social channels to optimizing web content for organic, paid and AI-optimized search, and launching strategic email campaigns… the list goes on. Kasey is passionate about staying up-to-date on channel best practices to get the most out of each platform, maximize reach, and engage your target audience so that when they're ready to buy, they think of your company first.
Kara Moon
Every brand has a story to tell—stories that will not only engage and inform, but that will also deliver on measurable business goals. Kara loves strategizing on the best way to reach those goals, and the challenge that comes with the ever-evolving world of marketing and technology. With 8+ years of experience working for B2C and B2B organizations, Kara has gained expertise in content marketing, search engine optimization, lead conversion, and marketing automation.
Watch the Webinar
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