9 min read
Kara Moon: 9/18/24 10:00 AM
HubSpot's CRM and marketing platform is a powerhouse for engineering companies, but sometimes you need that extra something to truly optimize your martech stack.
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8 min read
Kasey Tyring: 7/23/24 10:00 AM
The marketing landscape has changed dramatically in recent years. In the past, marketers could rely on organic search to drive website traffic and...
4 min read
Erin Moore: 7/9/24 10:00 AM
Every marketing dollar counts. Attracting qualified leads who understand your complex solutions requires a strategic approach. But with a multitude...
4 min read
Kara Moon: 6/25/24 10:00 AM
If you’re like most companies, your website has seen a significant drop in traffic in the past couple years. You used to get a steady stream of...
4 min read
Kara Moon: 6/11/24 10:00 AM
Imagine this: you have a powerful engine under the hood of your car (Salesforce), but the dashboard (your marketing automation platform) is clunky...
1 min read
Lee Chapman: 6/4/24 9:30 AM
The Industrial Marketing Summit will be back in 2025! Taking place in Austin, Texas, February 26-28, 2025 at the AT&T Executive Conference Center.
5 min read
Jennifer Dawkins: 5/23/24 10:00 AM
There are just a few weeks left in the quarter and your marketing KPIs are not what you hoped. Website traffic? Stagnant. Lead generation? Crickets....
4 min read
Jennifer Dawkins: 4/30/24 10:00 AM
Until recently, we’ve been living in this wonderful marketing world of SEO magic, where you carefully tend to one primary marketing channel (your...
3 min read
Kara Moon: 4/2/24 10:00 AM
When it comes to creating a good content marketing strategy, there’s no better place to start than a content audit.
5 min read
Wendy Covey: 2/14/24 1:10 PM
The 2024 State of Marketing to Engineers research report, jointly produced by GlobalSpec and TREW Marketing, arrived with a bang. To dive deeper...
1 min read
Morgan Norris: 2/6/24 10:00 AM
In partnership with GlobalSpec, we are excited to announce the release of our seventh annual State of Marketing to Engineers Research Report. Our...
4 min read
Wendy Covey: 11/14/23 8:30 AM
Recently, Elektor and TREW Marketing released the 2023 Decoding Engineer Preferences research report based on a survey of over 1,200 engineers and...
3 min read
Morgan Norris: 9/13/23 1:52 PM
Whether you’re creating a headline for your homepage, a topic for your new white paper, or overhauling your corporate brand position and message, you...
4 min read
Wendy Covey: 9/5/23 10:30 AM
If you've ever had the responsibility of marketing to an engineer or other highly technical buyer, then you've probably heard some variant of "My...
1 min read
Lee Chapman: 8/8/23 10:00 AM
We're excited share our partnership with fellow industrial marketing leaders Gorilla 76 and CADENAS PARTsolutions to host the 2024 Industrial...
3 min read
Morgan Norris: 7/25/23 10:00 AM
Generative AI has the potential to revolutionize technical B2B content development, allowing businesses to produce high-quality content faster and...
4 min read
Morgan Norris: 5/24/23 9:30 AM
AI tools abound – But what does your company use? How do you use them? Is there anything that’s off limits? Would different people in your...
4 min read
Morgan Norris: 4/17/23 1:57 PM
When it comes to writing technical content, marketers often feel stuck – unsure how to know if their content will actually compel and convert...
8 min read
Morgan Norris: 4/7/23 5:41 PM
Often in small engineering companies, the marketing responsibilities are shared among a few technical staff. For instance, an R&D engineer may also...
8 min read
Julia Holliday: 4/7/23 2:23 PM
Thought leadership is a hot topic. Being a thought leader seems like a ticket to speaking opportunities, partnerships, authority, prestige, and...
5 min read
Morgan Norris: 4/6/23 3:35 PM
Brand positioning and messaging is a critical component to your business because it tells your buyers who you are and why you're different. When...
9 min read
Morgan Norris: 4/6/23 11:43 AM
Simply put, brand positioning is the process of getting your target audience to know your brand and associate it with specific characteristics and...
5 min read
Morgan Norris: 4/5/23 2:39 PM
You’ve defined your brand’s positioning and messaging. Now it’s time to develop content to share your engineering company’s story. A great way to do...
4 min read
Kasey Tyring: 3/21/23 10:00 AM
Big changes are on the horizon. Google's powerful Universal Analytics (UA) platform, the number one tool used to track website performance, is set to...
6 min read
Morgan Norris: 3/14/23 10:28 AM
For technical audiences, white papers have traditionally been seen as unbiased, lengthy academic articles that look like a chapter straight out of a...
4 min read
Morgan Norris: 3/7/23 8:57 AM
Buyer personas serve many purposes for your B2B technical company. During the marketing planning phase, it’s important to know the different...
3 min read
Wendy Covey: 3/1/23 7:03 PM
Why should you consider outsourcing your marketing? There are many good reasons but most of them come down to dollars and expertise. Unlike sales,...
3 min read
Lee Chapman: 2/21/23 10:07 AM
Did you know that only 25% of product launches are successful after launch? Generating brand awareness, justifying the budget, and establishing...
5 min read
Lee Chapman: 2/14/23 10:20 AM
Marketing without a plan leads to mediocre results and higher costs – in time, money, stress, and frustration. Creating a B2B marketing plan that...
5 min read
Lee Chapman: 1/31/23 10:01 AM
Marketing can seem daunting these days, especially with the explosion of media channels, generative AI tools, and ever-changing Google algorithms. By...
10 min read
Wendy Covey: 1/24/23 10:00 AM
Recently, GlobalSpec and TREW Marketing released the 2023 State of Marketing to Engineers research report. As always, we hosted a live webinar to...
5 min read
Wendy Covey: 1/17/23 10:41 AM
We live in an era characterized by endless information, data, and analytics. Marketers often have access to advertising or CRM database metrics that...
1 min read
Morgan Norris: 1/10/23 12:36 PM
Today along with GlobalSpec, we announced the release of the 2023 State of Marketing to Engineers Research Report. We designed this report to help...
6 min read
Kara Moon: 12/13/22 10:00 AM
Through the years, I've always looked forward to Christmas card letters. The ones that allow you to connect with the lives and stories from distant...
2 min read
Erin Moore: 11/8/22 10:00 AM
What will your marketing team look like six months from now? A year from now? How many people will you add? What new tools, systems, and data will...
3 min read
Hannah Schulze: 10/26/22 10:00 AM
Hosting a conference is a massive undertaking. Between deciding on topics and themes, organizing presentation tech, choosing speakers, and event...
3 min read
Lee Chapman: 10/12/22 10:01 AM
Company culture is a hot topic these days especially around recruiting and retaining top talent. But it’s always been at the center of...
3 min read
Morgan Norris: 10/4/22 10:15 AM
Earlier this month, Wendy and I had a chance to speak at Content Marketing World. We presented on getting inside the mind of the technical buyer –...
3 min read
Morgan Norris: 9/28/22 10:09 AM
If your company sells products through distribution or partner networks, then consider working with your channel partners to build a co-marketing...
3 min read
Jennifer Dawkins: 8/10/22 9:57 AM
Measurement should be baked into your marketing plan from the start – determining how you’ll measure the success of your activities is as important...
4 min read
Morgan Norris: 7/19/22 10:01 AM
Case studies are the holy grail of content.
3 min read
Wendy Covey: 7/12/22 10:07 AM
You’ve put in the countless hours to perfect your product, and worked hard to develop an effective product launch plan. You’re almost ready to...
6 min read
Kara Moon: 7/5/22 10:00 AM
What comes to mind when you think about the meaning of independence? For TREW, it's the freedom to work from wherever, and to a degree whenever....
3 min read
Hannah Schulze: 6/21/22 7:05 AM
Your sales team is a valuable resource when it comes to marketing planning, content planning, and voice of the customer throughout the year....
3 min read
Wendy Covey: 6/7/22 10:00 AM
In the early days of digital media, using national or global news to bring awareness to your brand was seen as a hallmark of a sharp marketing...
4 min read
Lee Chapman: 5/31/22 11:00 AM
Successful businesses run on data. When deciding on products to create, territories to target, or content to produce, business leaders need...
3 min read
Hannah Schulze: 5/10/22 10:00 AM
Let’s face it: content writing and editing aren’t traditionally front and center on an engineer’s resume. Yet, you might find yourself in the...
4 min read
Lee Chapman: 5/6/22 12:00 PM
Family comes in all forms. And with mother's day happening this Sunday, May 8, we wanted to shine a spotlight on families and hear from our team...
5 min read
Morgan Norris: 4/5/22 1:00 PM
To be a successful technical marketing manager, you must understand how to apply marketing best practices in the context of a nuanced technical...
