Jennifer Dawkins

vice president of account services

Jennifer has been successfully marketing to engineers and scientists for more than 20 years. Her marketing experience spans from defining company narratives and developing integrated marketing campaigns to building mutually beneficial partner relationships and maximizing performance in cross-functional teams.

Jennifer's areas of expertise include:

• Marketing Planning
• Marketing Consulting
• Content Marketing
• Brand Positioning and Messaging

At TREW Marketing, Jennifer’s focus is collaborating with clients to develop marketing strategy and customized plans that map to corporate goals, drive results, and serve the business. She also helps clients create and implement differentiated brand positioning and messaging and works as part of the account services leadership team to ensure client success and satisfaction.  

Prior to joining TREW, Jennifer spent the majority of her career at National Instruments in a variety of roles, including leading company’s content development and content marketing strategy as Corporate Content Manager and working closely with the sales organization on key account marketing as Regional Marketing Manager. Most recently she managed the corporate marketing department responsible for creating and executing integrated marketing campaigns, defining company messaging and ensuring consistent brand identity, managing executive communications and customer reference programs, and leading technology partnerships and co-marketing.

Jennifer holds a Bachelor of Journalism degree from the University of Texas at Austin. She has served as a robotics mentor at Summitt Elementary and participated in robotics workshops at underserved schools around the world alongside the LEGO Foundation. Jennifer is a native Austinite and when not at work, enjoys being on the lake or cheering on her sons’ soccer teams.