Morgan Norris
Today, TREW Marketing announced that Lee Chapman has been named President of the agency. Lee joins CEO and Co-Founder, Wendy Covey, to scale the marketing agency and help more engineering companies attract, convert, and close technical buyers.
Technical companies rely on TREW Marketing to help them define a compelling brand and create a steady stream of lead-generating content so that prospects can find, trust, and purchase from them.
With Lee’s account direction over the last several years, TREW Marketing has achieved consistent YOY revenue growth, 70% client retention, and a 9.8 net promoter score.
At TREW, our account services teams rely on Lee for strategy and guidance as we build brands into trusted resources, help our clients spend less per lead, and help their sales teams achieve greater pipeline efficiency. As President, Lee will take on day-to-day strategy and operations, enabling expanded reach and continued growth for the agency.
Throughout the last eight years, Chapman has guided the agency’s account teams in service delivery and overall team management. Clients appreciate that under Chapman’s leadership, their account teams understand their specific business and develop specific, targeted plans across media that ultimately achieve bottom line-business results.
Growth and Expansion Across the Organization
Chapman’s new role was announced alongside promotions for Jennifer Dawkins, now VP of Account Services and Erin Moore, now Account Director.
As technical companies shift increasing spend and effort to digital content marketing in order to meet prospects where they are in their search for solutions, TREW Marketing continues to grow and offer additional resources, including:
- Content Marketing, Engineered, a book that gives technical marketers an end-to-end guide to effective content marketing
- The Content Marketing, Engineered podcast (available on all major podcast platforms), which shares marketing advice about growing a technical company
- Content Writing, Engineered, an on-demand digital course that guides participants through a proven technical research and writing process
Morgan Norris
Morgan believes that the process of brand positioning and messaging powers companies by aligning corporate leadership, building a story that fuels staff and engages customers, and creating a foundation for consistent content – and she’s seen these results come true for TREW clients time and again over the last decade. She holds degrees in Public Relations and Spanish, with a minor in Business from The University of Texas at Austin. Morgan, her husband, and three kids recently moved from Austin to downtown DC, where they enjoy walking the city, visiting the local museums, and playing a guess-who-is-in-that-motorcade game.
About TREW Marketing
TREW Marketing is a strategy-first content marketing agency serving B2B companies that target highly technical buyers. With deep experience in the design, embedded, measurement and automation, and software industries, TREW Marketing provides branding, marketing strategy, content development, and digital marketing services to help customers efficiently and effectively achieve business goals.