Hallam-ICS has sustained growth over the last decade, crediting honest company culture, inbound marketing in niche service areas, and evolving brand messaging as the reason for its success. We talked to the president and CEO, Keith Flaherty on the latest episode of Content Marketing, Engineered.
TREW Marketing has worked with engineering firm Hallam-ICS for more than 7 years and over that time many of the marketing strategies and brand messaging have evolved to reflect the company's growth. We invited Hallam's president and CEO, Keith Flaherty, to discuss the company's history, culture, and growth over the years.
One thing that's truly special about Hallam-ICS is the company culture, as it plays a huge role in recruiting and retaining employees and the messaging reflects this differentiator.
Hallam-ICS is also seen rapid growth in niche expertise areas, such as toxic gas monitoring and arc flash, and Keith credits executive buy-in of inbound marketing as the reason they've grown and generated millions of dollars in leads in those areas.
We also discuss how messaging changes with growth, how to blend "small and friendly" messaging with "large and expert" messaging, and how to stay consistent as more regional locations are added to the company.
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