Inbound Marketing Strategy Results in Double Digit Lead Growth
Knowles Precision Devices focuses on the production of highly engineered capacitors and microwave to millimeter wave components for use in critical applications in military, medical, electric vehicle, and 5G market segments.
Under new marketing leadership and faced with the opportunity to grab market share in a few key markets, the company decided to implement inbound marketing with content at the heart of their approach. They looked to TREW to develop and execute their content marketing strategy from the ground up.
In the first year of executing inbound marketing, Knowles Precision Devices saw tangible results. Their overall web traffic grew 38% and their organic traffic increased by 24%.
Product Launch Campaign Increases Brand Awareness
Quantifi Photonics is on a mission to transform the world of photonics test and measurement.Based in Auckland, New Zealand and Austin, Texas, the company develops and manufactures a wide range of bench top and modular instruments and customized test solutions and is a supplier to multinational technology companies and world-leading research organizations.
In 2022, Quantifi selected TREW to work alongside their sales and marketing team to build a product launch plan and inbound marketing campaign around the release of their industry-changing PXI-based PAM4 BERT for transceiver test and measurement.
Web Strategy and Redesign Leads to 63% Increase in New Contacts
When it comes to connectivity solutions, Silex Technology offers unrivaled reliability and support to device manufacturers. Silex Technology America chose TREW Marketing to help them implement inbound marketing and more effectively market their technology, know-how, and company capabilities to engineers.
In addition to filling up Silex’s sales and marketing funnels through inbound marketing, TREW helped Silex establish and grow its brand and digital footprint and has served as an ongoing advisor and strategic partner for their marketing efforts.
2024 State of Marketing to Engineers
Semiconductor + Electronics Edition
This supplement to the 2024 State of Marketing to Engineers report focuses on the buying behaviors and communication preferences of engineers and technical buyers serving the semiconductor and electronics industry.
