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Technical Marketing Guides

In-Depth Resources for Technical and Industrial Marketers

Guide
An Industrial Manufacturer's Guide to Recruiting Engineers
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Webinar
YouTube, Engineered
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Webinar
LinkedIn, Engineered
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Case Study
Strengthening Brand Authenticity through Content Development and Marketing Automation
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Webinar
2024 State of Marketing to Engineers Research Webinar
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Research
2024 State of Marketing to Engineers Research Report
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Webinar
2023 Decoding European Engineer Preferences Research Webinar
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Research
2023 Decoding European Engineer Preferences
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Case Study
Driving Growth through Marketing Strategy and Corporate Rebranding
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Webinar
Improving Generative AI Prompts for B2B Content Development
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Webinar
Measuring Marketing Success with GA4
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Case Study
Scaling from Tech Startup to Mid-Market with Inbound Marketing Strategy
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Research
State of Marketing to Engineers Research Archives
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Case Study
Stelo: Rebranding to Improve Brand Awareness and SEO
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Case Study
Quantifi Photonics: Product Launch Campaign Increases Brand Awareness & Generates New Contacts
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Case Study
Ansys: Focusing on Content Strategy to Optimize Content Creation
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Webinar
2023 State of Marketing to Engineers Research Webinar
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Template
B2B Case Study Template
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Checklist
B2B Content Editing Checklist
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Guide
B2B Marketing Growth Guide
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Guide
An Engineer's Guide to B2B Marketing Planning
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Guide
Smart Brand Positioning and Messaging for Engineers Guide
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Guide
Smart Product Launches for Engineers Guide
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Guide
An Engineer's Guide to B2B Content Marketing
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Webinar
2022 State of Marketing to Engineers Research Webinar
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Book
Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content
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Webinar
Getting Started with Content Marketing: Year One Webinar
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Webinar
Build a Better Technical Website
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Case Study
Genuen: Rebranding After Acquisitions Leads to Double Digit Web Growth
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Webinar
Marketing Planning 101: A Tactical Guide to Building Your Inbound B2B Marketing Plan
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Case Study
Knowles Precision Devices Goes All-In with Inbound Marketing Approach
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Webinar
How to Write Content that Converts Technical Audiences
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Podcast
The Media Miniseries
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Case Study
Panduit: TREW and Panduit Work to Refresh and Deploy Brand Messaging
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Case Study
Vertech: Content Marketing and Website Updates Help Systems Integrator Find New Leads and Customers
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Webinar
2021 State of Marketing to Engineers Research Webinar
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Webinar
Storytelling for Technical Brands: 5 Steps for Creating a Better Brand
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Case Study
Silex: TREW Helps Lead Global Marketing Efforts with Website Redesign
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Case Study
Hallam-ICS: TREW Brand Positioning and Messaging Captures Culture as Key Differentiator in Technical Solutions
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Book
Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences
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Webinar
Delivering Content to Engineers: 6 Marketing Tips for Manufacturers
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Research
Guide to Top Internet Privacy Laws
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